Industry News

A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites that overdid it with AI-generated content and saw their Google rankings massively decline in the long run.

Ginny Marvin, Google's Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, "the threshold increase was solely privacy-driven." She added this was a question she asked when she was joining Google, suggesting it was important for her to learn before joining the company.

Google Search Console now gives you the ability to track the performance of your Discussion forums rich results within the Google search results. Google added a new search appearance filter for Discussion forums that you can select and filter on.

The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?

Here is a recap of what happened in the search forums today...

It seems that the links/citations you see in Google AI Mode can be very different when you search on desktop versus mobile. In fact, it seems like the sources can differ even if you try the same query on a different desktop browser.

Google will be updating its political content policy this month, if not already. Specifically, the content on the Google Ads Political content policy page and Election Ads verification page will be revised.

Google has released the new version of Google Ads Editor, version 2.10. This version has over 20 new features, which is a lot of a version update for Google Ads.

Google AI Mode also has search suggestions in the follow-up section. After you ask Google AI Mode a question and scroll down to ask a follow-up, Google may show you follow-up search suggestions.

A couple of weeks ago, Google rolled out AI Mode via Search Labs in India and now Google is fully rolling it out, without opting into it in Search Labs within India. AI Mode is now fully live in India and the US, without you opting into it in Search Labs.