Industry News

Some of the charts here are a little hard to parse, but this is pretty incredible.

In the top panel, you can see that in the 1960s, only around 14% of children with acute lymphoblastic leukemia survived at least five years. Despite initially improving upon treatment, most relapsed and died soon after. By the 2010s, the chances of survival had increased dramatically: 94% of children survived at least five years.



Source: Childhood leukemia: how a deadly cancer became treatable →

Here is a recap of what happened in the search forums today...

Google's Nick Fox said that AI Mode has begun rolling out to Workspace accounts in the US. Nick Fox said this started on July 2nd but he clarified later that it did not fully roll out to all accounts yet, but rather it is rolling out.

A week or so ago, Cloudflare announced it would block AI bots by default and offer a new pay per crawl initiative to compensate you all for your content that AI just consumes for free. But as most SEOs know, Google AI Mode and AI Overviews can't be blocked without really blocking your site from Google Search.

Google has pushed out an update to its keyword planner tool that gives you new forecast views to get predictions on your keywords by regions and device/platform. The update also mentions that grouped ideas are now in your keyword ideas section.

Google is testing labeling search result snippets with "low price," "typical price" and I assume "high price" directly in the search results. We've seen these for product grid results before, but I am not sure if we've seen them for normal search result snippets.

A number of local SEOs are stating that Google is now requiring businesses that had their Google Business Profiles suspended to reverify at a higher rate than normal. Meaning, the business needs to go through the verification process again to be activated within Google Business Profiles.

Google seems to be testing a new ad unit for hotel or nearby listings that have big blue buttons to book at the site being listed. I am honestly not sure if this is new but I am told it is.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google AI Mode lets you do follow up questions in non-English languages...

This week, we finally had an official Google update, the June 2025 core update, which seemed to have kicked in on July 2nd. We also had an unconfirmed update on June 28th...