Industry News

Last November, Google began to power some of the people also ask results with AI Overviews. Historically the people also ask were featured snippets, but now they can be featured snippets and/or AI Overviews. Data from Mark Williams-Cook of AlsoAsked said that 12.6% of the people also ask results are AI Overviews.

Google seems to be testing (or maybe it is a bug) the local panel sub-menu under the main search bar, under the search box. Normally, these sub-menu items would be grouped in the local panel on the right side of the page (normally on mobile) but here it is right below the search bar at the top.

Microsoft will be laying off about 4% of its workforce, which is about 9,000 employees. It is unclear if any of those jobs are across the Bing, Copilot or Microsoft Advertising businesses, or any search-related business.

Google has confirmed an issue with Google Ads, where there are unexpected errors, high latency and other unexpected issues with the Google Ads advertiser console. Google said access is fine but it is likely serving some errors and other issues.

Great list of resources here by Pete Steinberger:

These resources will help you master the new paradigm of AI-assisted development, where agents become true collaborators that can handle entire codebases and ship production features. Each piece was chosen for its practical, real-world insights.

I especially appreciate that it’s a combination of articles (yay!) and videos (not for me!), and that he provides a nice overview of each so you can decide if you want to click through or not....

Here is a recap of what happened in the search forums today...

Google announced the release of the June 2025 core update on June 30th at around 10:37 am ET. It seems as of July 2nd, we are starting to see the first signs of it actually starting to cause ranking volatility. It is early and I suspect you will all see this more visibly in the next day or so, but it does seem the core update ranking fluctuations have begun.

The past thirty days in the Google search and SEO universe was pretty hectic. We closed it out with the June 2025 core update after numerous unconfirmed Google ranking updates over the month...

Google's John Mueller said that he doesn't think links play a role with how core updates work. He wrote on Bluesky, "I can't think of how these links would play a role with the core updates."

Microsoft has moved the Copilot search tab under the Bing Search box to the first position in that menu bar. With that change, it seems Microsoft renamed the "All" tab to "Web."