Industry News
Catch up on interesting new discussion and industry news.
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Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory
Ginny Marvin, Google's Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target and show your ads on SPN more than other campaign types.
Google Ads Search Google Maps For Location Assets
Google Ads now lets you search Google Maps for setting up your location assets for your ad campaigns. You can select up to 10 locations from Google Maps to link with your Ads account
Google Search Mini Game Encourages Searchers To Search More
Google Search is testing a new game in its search results to encourage searchers to search more. It is likely called the Google Search mini-game and it rewards searchers with badges when they "dive deeper into topics."
Microsoft Advertising: Here's Why Your Bid May Be Over The Max CPC
Navah Hopkins, the Microsoft Ads Liaison, posted on LinkedIn a bit of a refresher on how CPCs work with search ads and Microsoft Advertising. Specifically, why your bid may be over the configured max CPC you set within the platform.
Daily Search Forum Recap: September 1, 2025
Here is a recap of what happened in the search forums today...
Google Tests AI Overview With Knowledge Panel
Google may be testing a new format for AI Overviews in the search results. This one does not have the AI Overview label on the AI Overview, plus it seems to combine knowledge panel features.
Google: Crawl Changes Are Independent Of Big Google Updates
Google's John Mueller was asked again if a change in crawling patterns is related to Google algorithm updates. In which he said again, No, it is not.
Danny Sullivan At WordCamp On How Google Search Keeps Evolving
Danny Sullivan, the former Google Search Liaison, spoke at WordCamp on Friday on the topic of How and why Google Search keeps evolving. The video is up for anyone to watch, it is 45 minutes and doesn't have much new in it but it is a good refresher.
Google AI Mode Model Updated - Improvements For STEM Queries
Google has supposedly updated the models that run AI Mode. Robby Stein from Google wrote on X, "We're seeing big improvements for complex STEM questions."
Google AI Mode Compare Checkboxes For Products & Local Business Listings
Google now has the ability within AI Mode to compare listed products or local businesses by selecting the listing and having AI Mode compare the ones you selected. Then AI Mode will just compare the ones you selected in the follow-up query.
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