Industry News

Catch up on interesting new discussion and industry news.

    Daily Search Forum Recap: September 3, 2025

    rustybrick
    by rustybrick
    Sep 3, 2025
    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

    Google won't be broken up, but they will have to share search data - it was a pretty big win for Google...

    Google Search Tests New Shaded Header Design Interface

    rustybrick
    by rustybrick
    Sep 3, 2025
    Google is testing a new top bar interface design for the search results page both in light and dark mode. The new design shades the top bar more, so it is more distinct to the search results section.

    Google FastSearch Is Faster Than Google Search

    rustybrick
    by rustybrick
    Sep 3, 2025
    Did you know Google has a technology called FastSearch? No, not the one from the early 2000s, but its own Google FastSearch. Google said FastSearch is faster than Google Search, its main search results technology.

    Google Ads Gains Customization Graphs Options

    rustybrick
    by rustybrick
    Sep 3, 2025
    Google Ads has added new customization options for some of the graphing, charting and reporting. This change gives you "Conversion Delay," "Performance Anomaly Insights," and "Notes," and is enabled with adjusted notification icons.

    Google Business Profiles Links Policies & Guidelines Updated

    rustybrick
    by rustybrick
    Sep 3, 2025
    Google has updated its Google Business Profiles links policies & guidelines. Google added new sections for dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.

    Google Tests New Directions Buttons In Local Pack

    rustybrick
    by rustybrick
    Sep 3, 2025
    Google is testing new direction buttons in the local pack within the Google Search results. Normally, we see a "Directions" button, but now Google is testing "Map it," "Map," "Route," "Go," and "Get there," and maybe more.

    Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

    rustybrick
    by rustybrick
    Sep 2, 2025
    U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly. In short, Google won't be broken up (will keep Chrome, Android and Ads), it will have to share search data and it is barred from making exclusive search deals.

    Daily Search Forum Recap: September 2, 2025

    rustybrick
    by rustybrick
    Sep 2, 2025
    Here is a recap of what happened in the search forums today...

    September 2025 Google Webmaster Report

    rustybrick
    by rustybrick
    Sep 2, 2025
    We finally had a confirmed Google Search update this past month, the August 2025 spam update, which seems pretty intense and it is not done rolling out yet.

    New Google Ads Checkboxes To Filter Campaigns

    rustybrick
    by rustybrick
    Sep 2, 2025
    Google Ads has reportedly added new checkboxes to the selector view within the Google Ads overviews of your campaigns. This lets you use the checkboxes, select the campaigns you want, so you can filter the view to only show those campaigns.