Industry News

New research released by Rand Fishkin and friends at Sparktoro says that traditional search is not dipping in usage, even as searchers continue to adopt AI search features and tools. "95% of Americans continue to use them each month, and 86% are heavy users," Rand wrote.

To those of you who run advertising campaigns with Microsoft Advertising to show ads on Bing and other Microsoft properties, here are the dos and don'ts of handling suspensions and appeals.

Here is a recap of what happened in the search forums today...

Earlier we reported that ChatGPT from OpenAI seems to be using parts of Google search results for its answers. Well, according to The Information, OpenAI has been partially using Google search results scraped by a startup called SerpApi for ChatGPT responses on current events like news and sports.

Google Ads seems to now have PMax, Performance Max, channel reporting on the account level. This allows you to compare multiple PMax campaigns on the same screen, the same report.

Google posted a new job for an External Communications Manager, Search - this job seems a lot like what Danny Sullivan, the former Google Search Liaison, did, but I am not sure if this is the job posting to find a new Google Search Liaison.

The last time I covered the ongoing Google search ranking volatility was when I said there was a bit of a cooling period. The weird thing is that most of the week that Google volatility was calm but chatter did spike up towards the end of the week, but the tools that track it didn't show that volatility heat up until a couple days later.

Google is now testing adding an "Ask Anything" box within the AI Overviews, and when you type in that box and click search, it takes you into the Google AI Mode results.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Discover has these new publisher entity pages with follow counts...

This week, we did a check in on the ongoing Google Search ranking volatility. Google AI Mode expanded to 180 countries, added agentic experiences, got more personalized and gained sharable links. ChatGPT may be...