Industry News

Google has yet again dropped support for more of its structured data elements/markup that it uses for rich results in the search results page. Google calls this "Simplifying the search results page."

Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you see if the reach will be large enough for you to properly test the campaign.

Google recently was testing showing vertical search shortcuts in the autocomplete search suggestions. Now Google is testing a "back to all" option in the autocomplete.

Google announced that it will be dropping more of the opt-out options available to Google AdSense publishers. Specifically, Google said that by July 7th it will remove the additional ad technology vendors opt-out control from AdSense Blocking controls.

Google Search, the main search engine, is not serving new content. It might be an indexing issue or a serving issue, but if you try to find new content across news sites, like the New York Times, Wall Street Journal, Washington Post and others, you won't see any.

Here is a recap of what happened in the search forums today...

In the early days, Google was not a fan of using tools to automatically translate your pages and then have Google index and rank those pages, even with Google Translate. But now as AI is getting better at it, Google is now okay with it, assuming the translation is helpful and useful to your users.

Google has added a new section to its policy on pausing Google Ads accounts. It says Google "may pause your individual account if it is linked to a Manager account that is currently in violation of the third-party policy."

Google seems to be flip-flopping between calling it Google Posts and Google Updates within Google Business Profiles. When a business owner wants to post an announcement of sorts on their Google local listing, they can click "Add update" or now "Posts" with a plus-sign.

Google is testing adding colors to the in stock and out of stock labels or extensions in the search result snippets. So if a product is in stock, the icon will be green and if the product is out of stock, the icon will be red.