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Industry News

Catch up on interesting new discussion and industry news.

    When it’s appropriate to rewrite your software

    by Rian van der Merwe
    Feb 28, 2019
    Herb Caudill’s Lessons from 6 software rewrite stories is an extensive analysis of the rewrite projects of companies like Basecamp and Trello, why they succeeded or failed, and what we can learn from them:

    Once you’ve learned enough that there’s a certain distance between the current version of your product and the best version of that product you can imagine, then the right approach is not to replace your software with a new version, but to build something new next to it — without...

    A Google Search Ranking Algorithm Update On February 27th?

    rustybrick
    by rustybrick
    Feb 28, 2019
    I am seeing some new chatter and most of the tools are backing up the chatter around another Google search ranking algorithm update that started around yesterday, February 27th. The chatter is pretty limited and fresh but I suspect it will pick up soon in the ongoing WebmasterWorld forums.

    “Why Not?” is a bad reason to ship a feature

    by Rian van der Merwe
    Feb 27, 2019
    I agree with Chris LoSacco that “Why Not?” is a dangerous questions to ask for any product team:

    Often stakeholders assume that if their ideas aren’t bad, they should be on the roadmap. “This isn’t hard; let’s get it in front of the engineers.” But the burden of proof is the other way around — ideas should get turned down unless they clear a high hurdle.

    Just because a feature is easy or obvious doesn’t mean you should build it. This is why I prefer the question “Why Now?”:...

    Google Launches Domain Property In Search Console; Replacing Property Sets

    rustybrick
    by rustybrick
    Feb 27, 2019
    Google has officially launched Domain Property in Google Search Console the day after they announced the closure of the Property Set feature. Overall, the concept behind Domain Property is similar to Property Set, it lets you combine multiple properties in Search Console into one, to see an aggregate view of the data.

    Accountability, tripwires, and other product management lessons learned on a failed project

    by Rian van der Merwe
    Feb 26, 2019
    This is an incredibly brave and insightful post by Erin Chan that I think every product manager should read. In The Hard Thing About Complex Products & How I’ve Grown as a PM she describes a long, failed project at Shopify in detail, and what she learned. The section on creating “tripwires” for complex projects is something I’m going to start using immediately:

    A tripwire is a mechanism or an indicator that you define, and when it gets triggered, flags are raised.

    For example,...

    What I look for in product management software

    by Rian van der Merwe
    Feb 26, 2019
    I’ve had this vague sense for a while that I need to dig into the product management software space a lot more. So on Friday I just did it — I signed up for a bunch of accounts and started playing around. As I went through each product I realized two things: I didn’t know what I was looking for. Most of the products I was looking at didn’t know why they wanted me to use it either. The landing pages are all great, but once I was in the product, it was like a different (and very confusing)...

    Google Search Algorithm Update Signals On Friday February 22nd

    rustybrick
    by rustybrick
    Feb 25, 2019
    Over the weekend I have been tracking a lot of chatter within the SEO community on WebmasterWorld and other channels of a Google update. Many of the automated tracking tools also show significant changes in the Google rankings starting on Friday, February 22nd through the weekend.

    Nope. Google Does Not Use CTR For Core Search Rankings

    rustybrick
    by rustybrick
    Feb 22, 2019
    I am so so so tired of covering this topic, we've covered it for well over a dozen years and I just covered it a week or so ago. Google doesn't use CTR, click through data, to rank their search results. But of course, Google posted something that is driving huge confusion again around the topic.

    What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday

    Feb 21, 2019
    Click on the whiteboard image above to open a high resolution version in a new tab!

    If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Learn about what's changing below: Learn more about the new DA Video Transcription

    Hi, Whiteboard Friday fans. I'm Will Critchlow,...

    Google Search Console Notifications For Drop In Weekly Clicks

    rustybrick
    by rustybrick
    Feb 21, 2019
    Google is now sending out what I believe are new notifications when a site verified in Google Search Console has seen a drop in clicks, impressions, etc. This alert communicates to the site owner or webmaster that there may be an issue.