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Industry News

Catch up on interesting new discussion and industry news.

    Will Google Crack Down On Sites Leasing Out Its Subdomains

    by rustybrick
    Jul 1, 2019
    Google's John Mueller addressed the topic of sites leasing or renting out subdomains off of their main domain and letting third-parties put their content on those subdomains in an effort to rank better in Google and sell more. John didn't call it spam but did say the search leads at Google are aware of this and have been in discussions about how to handle such efforts.

    Responsive roadmaps for modern product management

    by Rian van der Merwe
    Jun 30, 2019
    I really like Matthew Ström’s concept of Responsive Roadmaps that “visualize the process of turning uncertainty and complexity into outcomes and output.” He presents this as an antidote to all the things that are wrong with traditional roadmaps:

    Traditional project roadmaps are right about our knowledge in a moment of time. They are good records of our beliefs about the correct sequence and magnitude of our work. But these roadmaps are wrong about the reality of work, and almost every...

    Agile vs. Agility in product development

    by Rian van der Merwe
    Jun 29, 2019
    I really like Jeff Gothelf’s approach to the question “Does every project need to be Agile?” in his newsletter issue Digital transformation is not innovation:

    No. Every project does not have to be Agile. However, each project you work on should encourage and support agility. This means that every initiative creates the ability, desire and safety to change course in the face of evidence that contradicts our original plan.

    He goes deeper on what it means for teams to have the...

    Potential Google Search Ranking Algorithm Update On June 27th

    by rustybrick
    Jun 28, 2019
    I am seeing chatter within the SEO community throughout the past 24 hours and many of the automated Google tracking tools seem to be corroborating with that chatter that there may have been a Google update yesterday. Now, Google has not confirmed this update - so it is likely not a core update but might be something else going on.

    How to Deliver JSON-LD Recommendations the Easy Way - Whiteboard Friday

    Jun 27, 2019
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Hello, Moz fans. My name is Serge. I'm a consultant at Distilled, and this is another edition of Whiteboard Friday. Today I want to take the next few minutes to talk to you about one of my processes for delivering JSON-LD recommendations.

    Now it's worth noting upfront that at...

    Google Search Console Adds Mobile-First Indexing Information To Reports & Tools

    by rustybrick
    Jun 27, 2019
    Google has added mobile-first indexing information including if you are on mobile-first indexing, if so, when you switched over and so on, to the toolsets and reporting within Google Search Console. This was announced on Twitter and aims at helping webmasters "understand how Google is crawling your website," Google said.

    Google May Be Testing Bringing Back Green Ad Label

    by rustybrick
    Jun 26, 2019
    About a month ago, Google dropped the green ad label and switched it to a black ad label. The SEM community was not a fan, they felt it blended too much with the organic ads espesially since Google also rolled out favicons in the organic search results. Well, Google may be testing bringing back the green ad label now.

    Google: Featured Snippet With Zero Attribution Was A Bug, Not A Test

    by rustybrick
    Jun 25, 2019
    Google has said that the featured snippet without an attribution was a bug and 100% not something Google is testing. Danny Sullivan from Google was pretty upset with me for calling this a test when I never asked Google if they were indeed testing it.

    The Easiest PR-Focused Link Building Tip in the Book - Whiteboard Friday

    Jun 21, 2019
    Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are talking about the easiest link building tip in the book. It is PR-focused, meaning press and public relations focused, and I'll dive right in.

    If you are trying to get some new links for your new...

    My interview on The Product Experience: “Crazy Busy Product People”

    by Rian van der Merwe
    Jun 19, 2019
    I listen to The Product Experience podcast every week, so it was such a treat for me to be on the show this week to talk about Crazy Busy Product People. At first I didn’t know what to do — I’m so used to hearing Lily and Randy’s voices that it didn’t seem right to talk back, because that’s now how it usually works! But I did eventually find my feet (I think), and I’m overall pretty happy with how this turned out.

    We spend most of our time discussing my article The dangerous rise of...