Industry News

On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state.

Google gives every hostname its own allocated crawl budget. So that means each domain, subdomain, etc has its own unique crawl budget.

Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported the switch from CPC to CPM bidding in AdSense did not have a negative revenue result for publishers.

Earlier this year Google retired the links to its web cache. “This has made a lot of people very angry and been widely regarded as a bad move.”



The feature still exists (for now) as long as you know the right URL pattern. So I dusted off my JavaScript skills and created a set of three bookmarklets, one for each type of web cache result.

Full Version Cache
Text Only Cache
View Source Cache

Just drag the highlighted links above to your bookmarks bar. Then click the bookmark to...

Mandy Brown nails it, once again:

One of the principles I come back to over and over is adrienne maree brown’s invitation to move at the speed of trust. That is, whenever attempting any effort with other people, prioritize building trust and respect for each other over and above any other goal. The trust forms the foundation from which the work can grow.

If you’re a fan of the Murderbot series (and if you haven’t read it, get on it!) you will absolutely love this recent keynote speech by author Martha Wells at the annual Jack Williamson Lecture at Eastern New Mexico University. She describes how Murderbot came to be, what it’s really about, and where the story sits within sci-fi and our world in general:

There are a lot of people who viewed All Systems Red as a cute robot story. Which was very weird to me, since I thought I was writing a...

As I mentioned briefly in my Friday video recap, I was starting to see renewed chatter on Friday morning around more Google search ranking volatility. I spotted some renewed chatter that lead through Friday, into Saturday and today. So I figured I'd cover it and share some of what SEOs are saying over the weekend.

I admit that I love post-apocalyptic books and movies. So I feel more than a little bit chastised by ‘End of the world vibes’: why culture can’t stop thinking about apocalypse:

“Such convictions in the mouths of safe, comfortable people playing at crisis, alienation, apocalypse and desperation, make me sick,” complains the protagonist of Saul Bellow’s 1964 novel Herzog. “We must get it out of our heads that this is a doomed time, that we are waiting for the end, and the rest of it …...

Michał Poczwardowski shares a good reminder about how to set expectations well in our teams:

The biggest partner in crime for missed expectations is unclear communication, which means that the antidote is clear communication. Follow these steps to make sure that expectations are clear: Be realistic about the future. Overconfidence will build up expectations. If there are a lot of uncertainties, state clearly what is certain and what is uncertain. Point out what you don’t know. Give as...

Thanks to April Dunford for this fantastic reminder about positioning (and life!):

My favorite positioning quote is from Dolly Parton, who said, “Find out what you are and do it on purpose.” A great positioning exercise is a structured process that allows a team to get real clarity on exactly “what you are” so marketing and sales can “do it on purpose.”

Come to her article for the Dolly Parton quote, stay for the Beyoncé positioning lesson…