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Industry News

Catch up on interesting new discussion and industry news.

    Uncovering a new class of responsibilities with AI/LLM

    by Rian van der Merwe
    Aug 21, 2023
    Since I prefer reading over watching, I appreciate Dave Rupert’s summary of this video about AI/LLM responsibility in his post Uncovering a new class of responsibilities:

    Three rules of technology outline their nearly hour long talk: When you invent a new technology, you uncover a new class of responsibilities If that tech confers power, it starts a race If you do not coordinate, the race ends in tragedy

    It’s those last steps that are the concerning ones. If we fail to respond to...

    Incidents can’t be prevented, but learned from

    by Rian van der Merwe
    Aug 21, 2023
    Here’s a good reminder that Incidents can’t be prevented, but learned from:

    But approaching incidents with a mindset of learning makes it an exciting rather than painful situation. Because you’ll know you’ll never run out of sources for learning. And once you’ve realised what a good source for learning incidents are, it’s maybe even time to take a good look whether shallow incident data like “mean time to detection” and “mean time to resolution” (or the maybe worst offender of all “mean...

    My Reading Philosophy in 17 Guidelines

    by Rian van der Merwe
    Aug 21, 2023
    I like Tracy Durnell’s Reading Philosophy in 17 Guidelines, especially this one:

    Treat my To Be Read list as a stream to dip into, not a to-do list. I know I won’t get to all the books on my TBR.

    It reminds me of an article from 2011 that I come back to often—The Sad, Beautiful Fact That We’re All Going To Miss Almost Everything:

    Now, everything gets dropped into our laps, and there are really only two responses if you want to feel like you’re well-read, or well-versed in music,...

    Google Search Ranking Algorithm Update - August 18-19 (Unconfirmed)

    rustybrick
    by rustybrick
    Aug 21, 2023
    As I hinted to in my SEO video recap on Friday, we saw some early signing of an unconfirmed Google Search ranking algorithm update starting Friday, August 18th, and it went into Saturday, August 19th.

    Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday

    Aug 18, 2023
    In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.


    Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription

    Hey, Moz fans. How's it going? My name is Jon Earnshaw. I'm the Chief Product Evangelist at Pi...

    Google Ads Tests Paid Customer Support Options

    rustybrick
    by rustybrick
    Aug 17, 2023
    Google is testing a paid version of customer support for its advertisers who use Google Ads. Google said this is a "paid pilot" where its "smallest customers can receive specialized, one-on-one support, tailored to their specific needs."

    Site Architecture for Resource & Content Libraries — Whiteboard Friday

    Aug 16, 2023
    Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure.


    Click on the whiteboard image above to open a high resolution version in a new tab! Video TranscriptionWhat's up, Moz...

    Google SGE While Browsing - Search Generative Experience On The Browser

    rustybrick
    by rustybrick
    Aug 16, 2023
    Google's next step for its Search Generative Experience is SGE while browsing. In Chrome on desktop and in the mobile Google app on iOS and Android, Google SGE can summarize longer web page content for you. Yea, it is similar to Bing Chat's Edge sidebar feature.

    Google Ads Beta AI Generated Help Guide

    rustybrick
    by rustybrick
    Aug 15, 2023
    Google Ads is testing a new AI-generative solution for help guides and answers. Google is inviting some advertisers "to try AI-generated answers in help guide," it emailed some advertisers.

    Google Search To Show FAQ & HowTo Rich Results Less Often

    rustybrick
    by rustybrick
    Aug 9, 2023
    Google said you will soon see fewer FAQ and HowTo rich results showing up in the Google Search results. Why? I assume because there is just too many of these rich results being displayed in search that Google is now making the benchmark to show them much higher.