Industry News

This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google's Sundar Pichai said AI Mode...

At Google I/O, Google said it will roll out AI Mode to all users based in the U.S. Well, that rollout seems to have started some time yesterday. If you try to go to AI Mode in the U.S. when signed out of Google or in incognito mode, it should work for you.

Google has yet again dropped support for more of its structured data elements/markup that it uses for rich results in the search results page. Google calls this "Simplifying the search results page."

Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you see if the reach will be large enough for you to properly test the campaign.

Google recently was testing showing vertical search shortcuts in the autocomplete search suggestions. Now Google is testing a "back to all" option in the autocomplete.

Google announced that it will be dropping more of the opt-out options available to Google AdSense publishers. Specifically, Google said that by July 7th it will remove the additional ad technology vendors opt-out control from AdSense Blocking controls.

Google Search, the main search engine, is not serving new content. It might be an indexing issue or a serving issue, but if you try to find new content across news sites, like the New York Times, Wall Street Journal, Washington Post and others, you won't see any.

Here is a recap of what happened in the search forums today...

In the early days, Google was not a fan of using tools to automatically translate your pages and then have Google index and rank those pages, even with Google Translate. But now as AI is getting better at it, Google is now okay with it, assuming the translation is helpful and useful to your users.

Google has added a new section to its policy on pausing Google Ads accounts. It says Google "may pause your individual account if it is linked to a Manager account that is currently in violation of the third-party policy."