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Industry News

Catch up on interesting new discussion and industry news.

    Google To Drop Data-Vocabulary On April 6th, All In On Schema.org

    rustybrick
    by rustybrick
    Jan 21, 2020
    Google announced this morning that after April 6, 2020 it will no longer support the data-vocabulary markup for rich results. Google is going all in with Schema.org. Google said "with the increasing usage and popularity of schema.org we decided to focus our development on a single SD scheme."

    Google: January 2020 Core Update Mostly Done Rolling Out But Is It?

    rustybrick
    by rustybrick
    Jan 17, 2020
    Google has said that the January 2020 core update is "mostly done" when I and others asked if it was done rolling out. Google said "the update is mostly done, though as with any core update, it may take to two weeks to fully complete." But is it?

    Mining Reddit for Content Ideas in 5 Steps - Whiteboard Friday

    Jan 16, 2020
    Video Transcription

    Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Daniel Russell. I'm from an agency called Go Fish Digital. Today we're going to be talking about mining Reddit for content ideas.

    Reddit, you've probably heard of it, but in case you haven't, it's one of the largest websites on the internet. It gets billions of views and clicks per year....

    How Google May Annotate Images to Improve Search Results

    by Bill Slawski
    Jan 15, 2020
    How might Google be trying to improve upon the information that they learn from sources such as knowledge bases to help them answer search queries?

    The information they may use to enrich a knowledge base may be learned or inferred from...

    Google January 2020 Core Update Is Live & It's Big

    rustybrick
    by rustybrick
    Jan 14, 2020
    Yesterday, Google announced that it is releasing a core broad update named the January 2020 Core Update. It started to roll out around noon New York time yesterday. Google just echoed its previous advice around core updates. But this one does seem substantial and big based on some of the early chatter and signals.

    Intro to Python - Whiteboard Friday

    Jan 9, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're talking all about introduction to Python, which is why I have a special co-host here. She is a ball python herself, total expert. Her name is Pumpkin, and she's the best.  What is Python?

    So what is Python?...

    Google January 7th Search Ranking Algorithm Update Early Signals

    rustybrick
    by rustybrick
    Jan 7, 2020
    I am seeing some early signals of a possible Google search ranking algorithm update starting today, January 7, 2020. There is some chatter within the SEO community and some of the tools are picking up on ranking fluctuations.

    Google Has Updated Quote Searching to Focus on Videos

    by Bill Slawski
    Jan 6, 2020
    Searching for Quotes has shifted at Google with an Updated Continuation Patent

    In August of 2017, I wrote the post Google Searching Quotes of Entities. The patent that post was about was called Systems and methods for searching quotes of...

    January 2020 Google Webmaster Report

    rustybrick
    by rustybrick
    Jan 6, 2020
    Here is the first Google webmaster report of 2020, the January 2020 report is pretty packed. We had Google confirm in December that there was a local search update in November...

    How to Create 10x SEO Reports - Whiteboard Friday

    Jan 2, 2020
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Okay, so we have 400 broken pages. Ah, we rank number 7 for best plumbers in Idaho. Oh, hey, Moz fans. I'm Cyrus Shepard. Today I'm talking about SEO reports, specifically how to create 10x SEO reports. 

    I've gotten hundreds of SEO reports like this in my career, and I've got to...