Industry News

Google Ads search themes for Performance Max campaign has a limit of 25 search themes per asset group. Well, according to Thomas Eccel, Google is testing doubling that limit to 50 search themes per asset group.

Google announced a number of new tag, analytics and data strategies on Friday including a new Google tag gateway for advertisers. Google tag gateway for advertisers allows you to run your Google tags, be it client-side or server-side through your own website infrastructure, such as a content delivery network (CDN), load balancer, or web server.

Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your site or in your apps, that block will soon not be respected.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google AI Mode is now out in the wild, drops waitlist...

This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data...

Google is expanding AI Mode both in terms of features and access. Google is testing AI Mode in the wild with a limited number of searchers. Google also opened up its waitlist to all 18+ U.S. users. Google added product and place cards to the AI Mode results. Plus, Google added a history tab.

Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named "Search for Products" that you can click on and will let you pick from a pre-defined set of searches or you can type your own search.

Navah Hopkins sat down with the Google Ads Liaison, Ginny Marvin, and spoke about the topic of what is changing with Google Ads. The interview is about an hour and is well worth watching or listening to.

Google Ads is updating its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers, if that name differs from their verified advertiser name, starting this month.

Microsoft is not only testing removing the name "Microsoft Bing" from its search bar and logo, Microsoft is also testing shortening the underline under the search tab to about half the length.