Industry News

I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on February 28, 2025 Google will "increase focus on locally engaged users on channels with higher local intent."

Microsoft is at it again with its search engine - Bing. Previously, when you searched for Google, they tricked you to think you were searching Bing and then hide Google completely from its search results. Now when you search for Chrome, Gemini, Grok or even Perplexity - you are given a banner to use Microsoft products and not use Google, X or Perplexity.

For the past few years or so, Google has had a more detailed, almost survey-style review questionnaire for some local results, especially restaurants. Now, according to Claudia Tomina, Google has expanded the questions it asks on those surveys.

Apple seems like it may be preparing integration Google Gemini in Apple Intelligence as an option for its users to select. Aaron Perris from MacRumors spotted hints in the iOS 18.4 beta code that Google is listed alongside OpenAI as a "third party model."

As someone who runs a Discord server for some close friends, this rings (sad but) very true:

Closed communities are the only safe spaces left which contain productive, valuable, inspiring content, where sharing for the sake of helping someone is natural, where you can still make meaningful connections, and where you can have productive discussions.

Here is a recap of what happened in the search forums today...

We had more ranking volatility with the Google Search results, this time we reported on it on Thursday. There are some rumors of a local update where Google would remove an organic listing when it shows in the local pack...

Google posted a new Google Ads update for Response search ads (RSAs) where up to two RSA headlines can serve in the space that previously only sitelinks were eligible for when Google's system predicted they would improve performance.

Google is testing a new box that highlights that you can book the hotel at the official site, the hotel's direct website. This does not look like a sponsored result, but just a way to highlight the official website of the hotel.

Microsoft has this new style for some of the Bing Search Copilot answers. They can show a card or box that has a tabbed carousel where you can swipe through different sections of an article to get different categories of answers for the topic.