Industry News

Semrush, the well-known and popular SaaS search marketing platform, has acquired Third Door Media and all its properties, including Search Engine Land, SMX, MarTech, and Digital Marketing Depot. As you know, Semrush went public in March 2021 and has grown its business over the past 16 years to over 1,000 people and hundreds of millions of dollars.

Google Ads has renamed "text assets" to "customizations" within the Automatically created assets section of Google Ads. Customizations lets you use text from your website, landing pages, ads, and provided assets to create customized ad copy.

Google is testing a product carousel within the search results snippets that contain product images, product information, ratings and prices. This might be specific to Amazon, but I am not sure.

This is a programming note that Thursday and Friday are Sukkot and I will be offline the next two days. I will be offline on Thursday and Friday, October 17th and October 18th.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We are seeing more volatility again from Google Search, surprise, surprise...

Google announced a number of new Google Shopping features including the new home page, the new researched with AI, more personalized results and deal-finding tools like price comparison, price insights and price tracking.

It's been a handful of days since we reported on any Google Search ranking volatility and although I really don't want to say we are seeing more volatility in the Google search results, well, we are, so I am reporting on it again.

Google may have removed or be removing the health insurance fields from Google Business Profiles. So if you are a health related organization, and you want patients to see what insurance you accept before coming, Google would show that, but it seems Google is now removing that option.

Google has added two new verification methods for merchants/retailers within Google Merchant Center next. The new methods are to verify via a business email or verify via an e-commerce/shopping platform.

Google is testing adding a background color, shade, to the featured snippets on mobile search. We saw this in February with normal snippets, also with site names and favicons and also with product results. Now Google is testing it for featured snippets.