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Industry News

Catch up on interesting new discussion and industry news.

    Personal AI assistants: the battle and the war

    by Rian van der Merwe
    Feb 1, 2016
    A friend once told me that for him, one of the weirdest moments as a parent was the realization that their kids have a relationship with each other, not just with him. That conversation always stuck with me, and when our own daughters started to have a bond with each other that’s completely separate from their bond with us, I understood what he meant. It’s just something that is, for some reason, very difficult to wrap one’s head around—these people you made, suddenly having lives apart from...

    New “Candidate Cards” Let Fiorina Walk All Over Others & Google’s Search Quality In #GOPDebate

    dannysullivan
    by dannysullivan
    Jan 28, 2016
    Google’s new experiment in giving US presidential candidates “cards” where they have a guaranteed position are, so far, a disaster in their debut as part of today’s Republican debate.

    Earlier this week, Google said that it would be allowing US presidential candidates to post content directly to Google that, in turn, would appear in a “card” format in a guaranteed place atop its search results.

    The first test of this experiment happened during today’s “undercard” debate between Jim...

    Targeted Link Building in 2016 - Whiteboard Friday

    Jan 28, 2016
    Click on the whiteboard image above to open a high resolution version in a new tab!


    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about four questions that kind of all go together around targeted link building.

    Targeted link building is the practice of reaching out and trying to individually bring links to specific URLs or specific...

    Encouraging creativity at all levels of society

    by Rian van der Merwe
    Jan 28, 2016
    Back in 1979 anthropologist Michael Thompson wrote a book called Rubbish Theory. Considered ahead of its time, the book—which has been out of print for decades—explores how discarded objects can become valuable and fashionable again, and how the line between what is regarded as rubbish and what is not regarded as rubbish can be moved. In the article Highlight the power of creativity from below Lorenz Khazaleh interviews Thompson about how the book (and underlying theory) is now finally...

    How to decide on prototyping fidelity

    by Rian van der Merwe
    Jan 28, 2016
    Ryan Singer shares some tips about prototyping tradeoffs in The Fidelity Curve: How to weigh the costs and benefits of creating UI mockups:

    The purpose of making sketches and mockups before coding is to gain confidence in what we plan to do. I’m trying to remove risk from the decision to build something by somehow “previewing” it in a cheaper form. There’s a trade-off here. The higher the fidelity of the mockup, the more confidence it gives me. But the longer it takes to create that...

    The New Google Webmaster Guidelines Are Now Live

    rustybrick
    by rustybrick
    Jan 28, 2016
    Google has just replaced the Google Webmaster Guidelines document, known as the holy-grail of SEO guidelines for most in our community. It seems a lot of the content has been revised and updated, which may be part of the new webmaster home from Google...

    Don’t clean your ears

    by Rian van der Merwe
    Jan 27, 2016
    Did you know that you’re absolutely, positively, not allowed to use Q-tips to clean your ears? Not only that, but you’re not even supposed to clean your ears at all. From Roberto A. Ferdman more-fascinating-than-it-should-be The strange life of Q-tips, the most bizarre thing people buy:

    “People have been led to think that it’s normal to clean their ears — they think that ear wax is dirty, that it’s gross or unnecessary,” [Dennis Fitzgerald, an otolaryngologist in Washington, D.C.]...

    Designing cities for citizens of all ages

    by Rian van der Merwe
    Jan 27, 2016
    Dominic Basulto wrote an excellent summary of a recent McGraw Hill Financial Global Institute report called What the world’s best cities will look like in 2030. The main point the report makes is that people in cities are aging, and we’re not really paying attention to that. There are, however, several things we can do to make sure that older people can live comfortably in our cities:

    First, the city of the future should have the infrastructure and transportation links to address the...

    How to deal with difficult stakeholders

    by Rian van der Merwe
    Jan 26, 2016
    Daniel Zacarias has some tips for How to Deal with “Sinatra” Stakeholders—those people (usually HiPPOs1) who only want to design and build things their way. At the end he makes an important point:

    These stakeholder attitudes don’t come out of the blue or from malfeasance. They result from misalignment and even when you can’t change your entire organization, you can definitely affect change around your product.

    This is something I constantly have to remind myself about. If someone...

    Using ethnography to build better products

    by Rian van der Merwe
    Jan 26, 2016
    Craig Mod’s essay on doing design ethnography in Myanmar is so far my favorite piece of writing of the year. In The Facebook-Loving Farmers of Myanmar he shares some notes about the team’s visits and interviews:

    There is a phrase repeated over and over again during my time in Myanmar: From no power to solar, from no banks to digital currencies, from no computers and no internet to capable smartphones with fast 3G connections. It is the mantra of consultants working in these emergent...