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Industry News

Catch up on interesting new discussion and industry news.

    Holiday tips

    Dec 19, 2012
    Matt Cutts presents some of his holiday tips for keeping your data safe. Download Chrome: www.google.com Enable 2-factor authentication:...

    Google Challenges NORAD In Tracking Santa, Launches Google Santa Tracker

    dannysullivan
    by dannysullivan
    Dec 19, 2012
    Google has decided to take on the decades-old Santa tracking service that NORAD offers with its own “Google Santa Tracker.” It comes in the wake NORAD booting Google out as a partner in favor of Microsoft. How NORAD Began Tracking Santa Since 1955

    First some history, then what Google has in store. When I was a kid (I said history, right?) back in the 1970s, I remember listening to the radio to get NORAD updates about where Santa’s location was. NORAD is the North American Aerospace Defense...

    Why Running Ranking Reports Is a Fool's Errand

    Jill Whalen
    by Jill Whalen
    Dec 19, 2012
    By now you've heard the news that a few of the major SEO tool companies will no longer be providing ranking reports as part of the website data they supply. While you are probably still in shock and scrambling to figure out what to do about it, if you're serious about your online marketing, it's actually the best thing that could happen to you.

    25 Shocking Remarks about SEO, Social Media, Facebook & Google to Tell Your Family During the Holiday Season

    by Tadeusz Szewczyk
    Dec 19, 2012
    *

    Watch out: this post has been censored on SEOptimise a year ago because it can allegedly hurt religious feelings! Thus I apologize in advance to gay Muslim anarchists and other religious minorities for not getting mentioned!

     

    It’s the holiday season again. Christmas and New Year's Eve are always a time where we are confronted with real life. We can’t connect to Facebook all the time, tinkering with keywords is frowned upon by partners, children and other relatives. Writing blog...

    FTC Ruling On Google Anti-Trust Issues Expected Tomorrow; EU Expects Settlement Offer Next Month

    dannysullivan
    by dannysullivan
    Dec 18, 2012
    The European Union appears to be closer to agreement with Google about anti-trust concerns relating to search, while AllThingsD reports that the expected US Federal Trade Commission ruling will come tomorrow.

    Multiple sources are reporting that the EU and Google are nearing an agreement, with the matter to be settled in January. From Bloomberg: “I have decided to continue with the process towards reaching an agreement” to settle the investigation, [EU Competition Commissioner Joaquin]...

    Negative SEO

    Dec 18, 2012
    Matt Cutts addresses questions about negative SEO. Learn more about the disavow links feature: support.google.com Have a question? Ask it in our...

    What has been the biggest surprise of 2012 for you and your spam team?

    Dec 17, 2012
    Danielroofer (aka Daniel Weadley), Camberley, Surrey, UK Have a question? Ask it in our Webmaster Help Forum: groups.google.com Want your question to...

    Does Smashing Magazine Fail to Represent SEO Properly or Do We?

    by Tadeusz Szewczyk
    Dec 17, 2012
    Does Smashing Magazine fail to represent SEO?
    Patrick Altoft and AJ Kohn are mad at Smashing Magazine for not getting SEO:

    Are they right? Do the people over at Smashing Magazine have no clue about modern SEO?

    I simply couldn't believe this. I have been reading Smashing Magazine for several years and even remembered vaguely they do have good SEO resources as well, not just the by now infamous anti-SEO rant they have published last week and not only Patrick and AJ are rightfully...

    Why “Optimization” is a Terrible Way to Think About SEO

    randfish
    by randfish
    Dec 17, 2012
    Sometimes we make assumptions that lead us in the wrong direction. I’ve made plenty, and I’ll continue to make them for as long as I’m alive. And sometimes, we’re inadvertently responsible for wrong assumptions made by others. When that’s the case (and we notice it), there’s an obligation to correct the misunderstanding.

    I recently encountered an example of this in some advice related to the SEO field, and how to optimize for rankings. That advice referenced SEOmoz’s own Google Ranking...

    18 SEO Killers You Must Clean Up and Avoid for 2013 and Beyond

    Jill Whalen
    by Jill Whalen
    Dec 14, 2012
    There's a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead?