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Industry News

Catch up on interesting new discussion and industry news.

    HTML Entities In Google Snippets Still May Work

    rustybrick
    by rustybrick
    Apr 4, 2013
    The use of HTML entities in Google's search results in order to make your snippets stand out is nothing new. We've been reporting on it for literally ten years. We've seen it in sitelinks and AdWords and we've even seen webmasters experiment with emoji characters...

    How to compete with Starbucks (or, how to develop a successful product)

    by Rian van der Merwe
    Apr 4, 2013
    I’ve long been fascinated by the links between coffee, craft, and product design. Peter Baskerville’s answer on Quora to the question How do you compete with Starbucks in the coffee industry? is another great example of that. His answer can very easily be applied to building an online product (my emphasis added):

    I concluded very quickly that Starbucks was good for tourists and those folk looking for brand association, but their appeal to the quality espresso seeking locals was limited...

    Everything doesn’t need to be automated

    by Rian van der Merwe
    Apr 3, 2013
    In Human Intervention as a Competitive Advantage Derek Sivers makes the case that automation isn’t always the best option:

    When everyone else is trying to automate everything, using a little human intervention can be a competitive advantage. The problem is when business owners see it as a cost, instead of an opportunity. Trying to minimize costs, instead of maximize income, quality, loyalty, happiness, connection, and all those other wonderful things that come from real human attention....

    What the demise of online services means for the web

    by Rian van der Merwe
    Apr 3, 2013
    Ryan Holiday’s Our Regressive Web is the best thing I’ve read so far about the importance of services like Google Reader and Delicious. He starts off with this statement:

    The collapse of these services, to me, represents an alarming reduction of key services designed to improve online information from the user’s perspective.

    Ryan explains how RSS helps to reduce noise and clutter, and he provides a theory for why it never really took off beyond geek circles:

    In an...

    How can a legitimate business compete online?

    Apr 3, 2013
    Ranking being so valuable, how does a true biz owner that offers a legitimate business and has a vast number of customers supposed to gain the...

    Google's Cutts: Buying Links Doesn't Hurt???

    rustybrick
    by rustybrick
    Apr 3, 2013
    A recent video from Google's head of search spam , Matt Cutts named If a site linking to mine gets caught selling links, what happens to my site...

    Improving Processes

    by Bill Slawski
    Apr 2, 2013
    Understanding processes and improving upon them to work smarter can result in lower costs, better outcomes, and less friction between participants. This is true with projects involving websites and SEO, and it’s true with most businesses. As an SEO, there are a lot of things I work upon to try to make a website better. [...]

    The post Improving Processes appeared first on SEO by the Sea.

    Yes, Google Says It’s Having Problems Listing iTunes Preview Pages

    dannysullivan
    by dannysullivan
    Apr 2, 2013
    Yes, it is harder to find pages to iTunes apps in Google. But no, the company says, it’s not part of some nefarious plot. Rather, Google’s having technical problems gathering iTunes Preview pages, an issue it’s working to solve.

    Google has confirmed the issue, saying: We’ve been having some issues fetching pages from the iTunes web servers, and as a result some people may have had problems finding iTunes apps in search easily. We’re working with the team there to ensure search users can find...

    If a site linking to mine gets caught selling links, what happens to my site?

    Apr 2, 2013
    If some site that is linking to my site gets penalized for purchasing links, will my site get affected by that penalty? Sergey L, NYC Have a...

    Combining Big Data with Small Data for a more complete picture

    by Rian van der Merwe
    Apr 2, 2013
    Kate Crawford wrote a very good critique of Big Data methods in The Hidden Biases in Big Data:

    Data and data sets are not objective; they are creations of human design. We give numbers their voice, draw inferences from them, and define their meaning through our interpretations. Hidden biases in both the collection and analysis stages present considerable risks, and are as important to the big-data equation as the numbers themselves.

    Kate uses some interesting examples from Hurrican...