Industry News

The New Year has brought a fresh look for our Search Marketing Expo conference, with a new logo, website and tagline. Here’s a guide to all the changes we’re excited about. Obsessed With SEO & SEM

Search Marketing Expo — SMX — is the search marketing conference that Search Engine Land has produced since 2007. SMX is unique because it’s the only major conference series that’s entirely focused on search.

We love the breadth of digital marketing. That’s why we operate our Marketing Land...

We know Google decided to halt the release of Penguin 4.0 until after the holidays. We also know that Google is confident Penguin is good to be released this month...

From Will Oremus’s insightful story How Facebook’s news feed algorithm works:

Facebook’s data scientists were aware that a small proportion of users—5 percent—were doing 85 percent of the hiding. When Facebook dug deeper, it found that a small subset of those 5 percent were hiding almost every story they saw—even ones they had liked and commented on. For these “superhiders,” it turned out, hiding a story didn’t mean they disliked it; it was simply their way of marking the post “read,”...

Historical recording Aboriginal Corroboree, Australian Broadcasting Corporation, Some rights reserved

Advertising on the Web is going through some changes because of how smart phones and tablets track visitors on a site, and how...

It’s interesting to see the web vs apps pendulum swing back to the web in recent months. From Larry Seltzer’s Can Web standards make mobile apps obsolete?:

What’s the alternative? Well, perhaps the best answer is to go back to the future and do what we do on desktop computers: use the Web and the Web browser. Updates to HTML apps happen entirely on the server, so users get them immediately. There’s no window of vulnerability between the release of a security fix and the user applying...

For the creation of the mechanicals was a seismic event, an earth-rending convulsion that left nothing untouched: palaces, thrones, and empires, yes, but also the way men and women thought about themselves and their relationship to the world, to God, even their own bodies.

― Ian Tregillis, The Mechanical

The Mechanical wasn’t on my radar until a friend recommended it, but it jumped to the top of my reading queue as soon as I read the blurb. I’m not usually a fan of alternate...

I highly doubt Google did any quality update yesterday, as they said updates like Penguin aren't happening until next year but with core search algorithms...

John Mueller, Google's webmaster trends analysts, has a tradition every year - to spend some time in the help forums during Christmas eve and day helping webmasters who ...

Merry Christmas to all of you who celebrate today. There is literally no SEO news today, at least none I can find worth posting today. So I figured I would share the different logos, themes and designs the search industry has come up for Christmas...

Where’s Santa Claus? When will he arrive? Those are questions millions of children around the world are wondering this Christmas Eve. To help, two wonderful services stand ready as usual: NORAD Tracks Santa and Google Santa Tracker.

We here at Search Engine Land also stand ready, as usual, with our own tradition: the annual review of both services and how to get the most out of them, whether you’re accessing them from the web or a smartphone, or even by making an old-fashioned voice phone...