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Industry News

Catch up on interesting new discussion and industry news.

    Google Update Happening? Maybe Panda About To Kick Off?

    rustybrick
    by rustybrick
    Jun 17, 2015
    Yesterday we reported about weekend chatter that was so low that I called it the Google cricket update. But starting yesterday afternoon, that chatter in the SEO community spiked significantly...

    How to Cheat at Creating Great Presentations for Tech & Marketing Audiences

    randfish
    by randfish
    Jun 16, 2015
    I speak a lot.

    In the last 3 years, I’ve given nearly 80 unique presentations at 100+ events in the technology and marketing fields. A good percent of the time, I get scores back from the organizers telling me how the audience perceived my talk in relation to other speakers. And, though it feels deeply, uncomfortably arrogant to say, I’m often in the top 1-3.

    Based on my experiences of watching the other speakers I lose out to and observing when I get the top scores, I’ve...

    Don’t sell features, sell outcomes

    by Rian van der Merwe
    Jun 16, 2015
    I don’t want Yelp; I want to know where to eat. I don’t care about Google Calendar; I care about not missing appointments. I don’t buy iPhones; I buy best-in-class pictures of my kids. I’m loyal only to results, and I suspect you are, too.

    — From John Pavlus’s Apple and Google Race to See Who Can Kill the App First, a good reminder that users care about outcomes, not features

    A little friction can be a good thing

    by Rian van der Merwe
    Jun 16, 2015
    Chris Palmieri’s A Practice of Ethics gets a bit rambly at times, but I really like the questions he wants designers to ask themselves. This bit on friction is particularly good:

    Some friction is borne of our simple incompetence. This friction leads to the potholes of user experience — hidden data entry requirements, inscrutable error messages, long page loading times. Some friction is borne of greed, such as the tedious impedance of user abandonment. “Are you sure?” Yes, I’m sure....

    Bing To Encrypt Search This Summer & Screws SEOs/Marketers

    rustybrick
    by rustybrick
    Jun 16, 2015
    Bing announced yesterday that this summer Bing will begin defaulting all search over HTTPS/TLS, which means they will be stripping out the keyword referrer data to web sites.

    Bing is doing this to secure their search results and protect their searchers...

    Google: FIFA Women’s World Cup Results Are For Android-Only

    dannysullivan
    by dannysullivan
    Jun 15, 2015
    Looking for the latest results from Google for the 2016 FIFA Women’s World Cup tournament? On Android, you’ll get a special section at the top of the search page. But on iOS and desktop, Google has no such special feature. That’s in contrast to how things worked for the 2014 FIFA Men’s World Cup.

    On Friday, we reported how Google was inconsistently showing match results. Some searching for “world cup” would get them; others wouldn’t. Now the mystery is solved. Google said it only shows...

    How Google May Choose Sitelinks in Search Results Based upon Visual or Functional Significance

    by Bill Slawski
    Jun 15, 2015
    Search engines often provide extra links to display in search results for a site that are known as Sitelinks. Google’s help page about site links tells us that their purpose is to: … help users navigate your site. Our systems analyze the link...

    Google Reverses The Thumbtack Link Penalty, Rankings Return

    rustybrick
    by rustybrick
    Jun 15, 2015
    Last week, we reported how Google Capital backed Thumbtack received a Google penalty for unnatural links. In short, they told their businesses to link to them with keyword rich anchor text in exchange for progress points to a completed profile. The penalty was reversed less than a week later.

    A little friction can be a good thing

    by Rian van der Merwe
    Jun 13, 2015
    Chris Palmieri’s A Practice of Ethics gets a bit rambly at times, but I really like the questions he wants designers to ask themselves. This bit on friction is particularly good:

    Some friction is borne of our simple incompetence. This friction leads to the potholes of user experience — hidden data entry requirements, inscrutable error messages, long page loading times. Some friction is borne of greed, such as the tedious impedance of user abandonment. “Are you sure?” Yes, I’m sure....

    Advice for people who once thought flying was fun and then realized how awful it is

    by Rian van der Merwe
    Jun 13, 2015
    I really enjoyed Craig Mod’s How to survive air travel and Cennydd Bowles’s Advice for people who aren’t exactly afraid of flying but aren’t exactly unafraid of flying either. That said, I don’t agree with all their points, so I thought I’d keep this thing going by writing about my own self-imposed list of travel rules. If you learn one thing from all these lists, let it be this: people who spend time on airplanes think about being on airplanes a lot.

    In my opinion the main ingredient to...