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Industry News

Catch up on interesting new discussion and industry news.

    Google Granted Patent on Invisible Text and Hidden Links

    by Bill Slawski
    Mar 5, 2013
    As long as there have been search engines, there have been people trying to take advantage of them to try to get pages to rank higher in search engines. It’s not unusual to see within many SEO site audits a section on negative practices that a search engine might frown upon, and Google lists a [...]

    The post Google Granted Patent on Invisible Text and Hidden Links appeared first on SEO by the Sea.

    Data confusion is a failure of design, not an attribute of information

    by Rian van der Merwe
    Mar 4, 2013
    I just came across this great interview with Edward Tufte from 2011. I love his description of bad information design, and how it’s not the data’s fault:

    Overload, clutter, and confusion are not attributes of information, they are failures of design. So if something is cluttered, fix your design, don’t throw out information. If something is confusing, don’t blame your victim — the audience — instead, fix the design. And if the numbers are boring, get better numbers. Chartoons can’t add...

    Does Google use a set standard for manually removing webspam?

    Mar 4, 2013
    When Google does a manual review do you guys use a "set standard" when banning (removing from the index) sites or do you guys ban based on if it...

    What SEOs Love Most About Google's "How Search Works"

    rustybrick
    by rustybrick
    Mar 4, 2013
    On Friday afternoon, Google announced a neat new interactive infographic named How Search Works.
    It is an excellent way for a newbie to learn the basics on how Google crawls, indexes, ranks and shows their search results. But how...

    Why Google May Change Search Result Snippets

    by Bill Slawski
    Mar 3, 2013
    It doesn’t do any good to rank well in search results if no one clicks through.

    If you go to Google Webmaster tools, and see the list of queries a page of yours might rank well for, you might see some query terms or phrases that you want to show up in search results. [...]

    The post Why Google May Change Search Result Snippets appeared first on SEO by the Sea.

    Paper textbooks help students learn better

    by Rian van der Merwe
    Mar 3, 2013
    In Students to e-textbooks: no thanks Nicholas Carr reflects on a recent study (PDF link) out of Ryerson University in Toronto which shows that students still prefer paper textbooks over electronic textbooks:

    What’s most revealing about this study is that, like earlier research, it suggests that students’ preference for printed textbooks reflects the real pedagogical advantages they experience in using the format: fewer distractions, deeper engagement, better comprehension and retention,...

    Google Charts “Manual Actions” Against Spam In Search For First Time

    dannysullivan
    by dannysullivan
    Mar 1, 2013
    How often does Google take “manual action” against websites for spam, where a human being reviews a site and decides it deserves some type of penalty? For the first time, Google’s released a chart showing this, going back nearly 10 years.

    The chart is part of Google’s new “How Search Works” area, and it stretches back from August 2004 to today (click to enlarge the chart): “Legacy” indicates manual actions that Google took that weren’t classified into a more specific category, Google told...

    Google Releases Interactive Infographic: “How Search Works”

    dannysullivan
    by dannysullivan
    Mar 1, 2013
    Every wondered how Google Search works, finds pages from across the web and decides how to list them in response to a search? If so, Google’s got a new resource designed to answer questions. Called “How Search Works,” the new area announced today is an interactive infographic that explains more about the search process, including how Google deal with spam issues.

    The new area was inspired by Google’s The Story Of Send, an interactive infographic that Google released last year to explain how...

    How to get buy-in on your design process

    by Rian van der Merwe
    Mar 1, 2013
    I recently had a long conversation about coffee with the manager at the flagship TRUTH.coffeecult retail store. Talking to people who have a passion for their craft — regardless of what that craft is — always invigorates me in my own work as well. One of the things Dominic told me is that since they’re a roaster that supplies coffee to other businesses, TRUTH’s retail coffee shops aren’t their most lucrative business opportunity. So why do they even bother with retail spaces? His answer really...

    What it takes to realize your ambitions

    by Rian van der Merwe
    Feb 28, 2013
    Jeff J. Lin looked at the life of director Ang Lee and pulled out some insights on what it takes to be successful. This part from Ang Lee and the uncertainty of success talks about the long periods of non-success that often occur:

    If you’re an aspiring author, director, musician, startup founder, these long stretches of nothing are a huge reason why it’s important to pick something personally meaningful, something that you actually love to do. When external rewards and validation are...