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Industry News

Catch up on interesting new discussion and industry news.

    Google Search Adds Support For App Indexing In Safari On iOS 9

    dannysullivan
    by dannysullivan
    Oct 9, 2015
    Google App Indexing has allowed publishers to serve up links within Google’s search results on iOS that lead directly into their apps, but only for Chrome. Now, Google has announced similar support is coming to Safari, for those on iOS 9.

    Spotted via VentureBeat, Google shared on its Google Developers Google+ page that iOS apps can now have deep links to their content appear when people do a Google search in Safari, with the right setup:

    App Indexing is now compatible with HTTP deep...

    Google's Hacked Sites Algorithm Only Impacts Spammy Queries

    rustybrick
    by rustybrick
    Oct 9, 2015
    The new Google Hacked Sites Algorithm which launched this week, we think, is said to impact about 5% of search queries. It aims at removing sites that are hacked in the search results, to keep the search results safe...

    The Evolution of Search

    by Bill Slawski
    Oct 8, 2015
    I just returned from a few days in Las Vegas and the Pubcon Conference.

    I had the chance to see some great presentations and talk to a number of interesting folks, and the company that I am the Director of Search Marketing at, Go Fish Digital...

    Remarketing to People That Have Already Visited Your Website - Whiteboard Friday

    Oct 8, 2015
    Click on the whiteboard image above to open a high resolution version in a new tab!
    Video Transcription

    Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about remarketing to people who've already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else.

    This is...

    More Than Half Of Google’s Searches Happen On Mobile, Worldwide

    dannysullivan
    by dannysullivan
    Oct 8, 2015
    Earlier this year, Google announced that it was seeing more search activity on mobile than desktop, for the first time. The caveat was that this was for 10 countries, including the US. Today, Google’s now said this is the case worldwide.

    It was last May when Google said that more searches were happening on mobile devices than desktop, in the US, Japan and eight other countries that weren’t named. Today, Google’s senior vice president of search Amit Singhal reiterated that statement when...

    Google: We Don't Recommend You Remove Content To Fix Panda Issues

    rustybrick
    by rustybrick
    Oct 8, 2015
    Typically, when a site has been suffering with Panda ranking issues in Google, an SEO would look at the pages that are not that useful and purge and delete them. But Google is now saying...

    Google Search Fluctuations & Ranking Changes Chatter Continues

    rustybrick
    by rustybrick
    Oct 8, 2015
    The chatter has not really died down, more and more webmasters are speaking up at both WebmasterWorld and Black Hat World amongst other places about search ranking changes at Google.

    It is hard to say if it is Panda related...

    Can software ever be done?

    by Rian van der Merwe
    Oct 7, 2015
    My latest column for A List Apart was published today. From The Analog Revolution:

    So I wonder. I wonder what would happen if we felt the weight of responsibility a little more when we’re designing software. What if we go into a project as if the product we make might not only be done at some point, but might be something that lasts for a while? Would we make it fit into the web environment better, give it a timeless aesthetic, add fewer unnecessary features, and spend more time...

    Google Releases New Hacked Site Algorithm Impacting 5% Of Queries

    rustybrick
    by rustybrick
    Oct 7, 2015
    Google announced they are now making efforts to "aggressively targeting hacked spam in order to protect users and webmasters...

    Google: It's Correct That Panda Is Manually Being Pushed Slowly At Intervals - Really?

    rustybrick
    by rustybrick
    Oct 7, 2015
    I don't always say this but I think Google misspoke here. Gary Illyes responded to a question from Glenn Gabe asking if "Panda 4.2 is rolling out slowly, but it's manually being pushed (at intervals)."

    Gary Illyes from Google said "yes...