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Industry News

Catch up on interesting new discussion and industry news.

    Example email to a hacked site

    MattCutts
    by MattCutts
    Apr 27, 2012
    Beyond clear-cut blackhat webspam, the second-biggest category of spam that Google deals with is hacked sites. The most common reaction we hear from webmasters is “The problem is with the Google search. There is nothing wrong with our website.” That’s a real quote from an email one site owner recently sent us. Sadly, it turns out that the site is almost always really hacked.

    The single best piece of advice I can give to prevent website hacking is “keep your web server software up-to-date and...

    Remember the woman who sued Google when they suspended her for clicking her own ads?

    Jenstar
    by Jenstar
    Jun 21, 2011
    JenSense suffered a database failure, and one of the side effects was the database ate dozens of posts. While I was restoring some of the corrupted posts (thank you Google Webmaster Tools for showing the 404s and archive.org for all the content of those blog posts) I was reminded of the case of Theresa B. [...]

    How newspapers are earning money from ads visitors cannot click & sabotaging their CPM rates too

    Jenstar
    by Jenstar
    Jun 2, 2011
    My local newspaper, the Victoria Times Colonist (and a second newspaper owned by parent company Postmedia News, the Montreal Gazette) decided to go with a paid subscription model a week ago – once you have read ten articles per month, you can only view the homepage for free.  And while there are some paid subscription [...]

    Google AdSense quietly updates their policies regarding chat programs & iframes

    Jenstar
    by Jenstar
    May 31, 2011
    IFrames are so 1990s but alas there are probably some webmasters out there that are still displaying their AdSense ad units via iframes. And AdSense has quietly updated their AdSense policies a few days ago to include that AdSense ad units can no longer be served within iframes. AdSense code may not be altered, nor [...]

    New style of Google AdSense ad units causing problems with how ads are displayed

    Jenstar
    by Jenstar
    May 31, 2011
    I noticed a couple of days ago that the AdSense ads on some various sites had been slightly altered to give a bit more spacing around the ad units and to help the text “pop” more. However, the change seems to have gone largely unnoticed by publishers and hasn’t been officially confirmed by AdSense.  Unfortunately, [...]

    Use Google AdSense to donate to the Japanese Red Cross

    Jenstar
    by Jenstar
    Mar 29, 2011
    Google AdSense posted today that they are helping the Japan via AdSense for publishers wanting to donate earnings to the relief effort.  Longtime JenSense readers will remember this post detailing how to change your alternative AdSense ad (what shows when there are no relevant ads to display).  But since PSAs have been phased out, it [...]

    Google AdSense has new Custom Search Ads

    Jenstar
    by Jenstar
    Mar 28, 2011
    If you have long wanted new customization options when you are using AdSense for Search, you just got your wish. Their new Custom Search Ads allows you to customize it to better suit the look and feel of your site. If you are wanting to see them in action before you try it live on [...]

    Speaking at SES Chicago on Content Monetization

    Jenstar
    by Jenstar
    Oct 20, 2010
    Another SES Chicago is around the corner (and it’s not in December!) and I will be speaking on Thursday October 21, 2010. My session is Marketing in the Content Networks Clinic bright and early at 10:45, following the morning keynote by Googles Maile Ohye. Marketing in the Content Networks Clinic is where people can bring [...]

    Yahoo Publisher Network officially closes & refers publishers to Chitika

    Jenstar
    by Jenstar
    Mar 31, 2010
    It is a sad day for Yahoo Publisher Network publishers, as the program that was once considered the best potential competitor for Google is officially shutting down. And interestingly, they are recommending Chitika as a replacement. Chitika currently resyndicates ads through the Yahoo Content Match (similar to Google’s premium publishers) so publishers can still run [...]

    AdSense launches new user interface for publishers

    Jenstar
    by Jenstar
    Nov 5, 2009
    The adSense user interface has not changed much since AdSense originally launched back in 2003, with the exception of adding the new account overview page a few years ago.  But today AdSense announced at Content Revenue Strategies a brand new user interface for publishers.  It is starting as a closed beta, but if you are [...]