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Industry News

Catch up on interesting new discussion and industry news.

    Training in Winter

    by Tadeusz Szewczyk
    Feb 25, 2013

    Some of you may remember that I have started training parkour some time ago. It made me not only 200% healthier over the recent years (I feel 10 years younger by now) it also inspired me in other areas of life.

    I've already coined a new term for a positive SEO technique that I call "Google Parkour" which basically means helping your "competitors" by linking out to them and ultimately getting traffic from them. It doesn't work completely as imagined but it works to some extent. It works...

    Google Dishes Out Widespread Penalties For Advertorials

    by rustybrick
    Feb 25, 2013
    On Friday, I reported three times at Search Engine Land on a widespread penalty Google dished out over advertorials.

    In short, Google penalized Interflora, a very popular UK flower seller...

    Will Google Penalize Chromebooks, Google Analytics, AdWords & Google+ For Using Advertorials?

    by dannysullivan
    Feb 23, 2013
    A day after warning publishers against advertorials, will Google’s search team now have to penalize parts of its own company for running advertorials? Perhaps, and if so, it wouldn’t be the first time. It’s also another absurd chapter in Google’s war on paid links. Google Says: Advertorials, Beware!

    After news came out yesterday that Google had apparently penalized Interflora for running advertorials — and also reduced the PageRank values of many UK newspapers that carried these — Google...

    Don’t let user experience design methods die

    by Rian van der Merwe
    Feb 23, 2013
    Des Traynor did a great interview with Ryan Singer, Product Manager at 37signals. I’m a huge fan of Ryan’s, and I agree with most of what he says in the interview. But there’s one part I’d like to challenge a bit.

    Answering the question “Did you ever consider techniques like personas or user journeys, or any of those UX design methods?” Ryan says, “That stuff is all terrible”. He then obliterates the use of personas before going into a bit more detail a couple of questions later:


    Design process: capturing and sharing sketches

    by Rian van der Merwe
    Feb 23, 2013
    Here’s some great advice from Joshua Porter: when you’re in a design meeting (or any other meeting, for that matter), Always be capturing:

    “Always be capturing” is about the habit of continuously recording the value from your conversation. For example: If you’re talking about a new concept, you should be sketching it as you talk so your team has a shared understanding and an artifact of the conversation.

    Joshua gives some great tips, including taking photos of your sketches and...

    The Traditional News Agency is Dead (On Google News)

    by Bill Slawski
    Feb 22, 2013
    Neither The Nation or Computerworld should write about patents. Period. Never. In the past couple of days Computerworld posted a “breaking news” story about the publication of a Google patent application from 9 months ago (not breaking news). The Nation wrote a followup story on Computerworld‘s story, and made the same mistake.

    Both saw [...]

    The post The Traditional News Agency is Dead (On Google News) appeared first on SEO by the Sea.

    Why Remarketing? - Whiteboard Friday

    Feb 21, 2013
    No matter what type of product you're offering, how your sales cycle flows, or what the industry you're in looks like, there are a many different ways that you can leverage remarketing to target your audience.

    In today's Whiteboard Friday, Brian Rauschenbach and Nora Park share their tips and tactics for remarketing success so that you can turn those visits into conversions!

    Have you had remarketing success? Leave your thoughts and experiences in the comments below!


    Google Rarely Updates The Penguin Algorithm

    by rustybrick
    Feb 21, 2013
    It has almost been five months since the last Penguin refresh and no updates to the Penguin algorithm are in sight.
    In fact, I reported yesterday at Search Engine Land that No, Google Hasnât Released Unannounced Penguin Updates. Why did I have to report that? Couple reasons...

    Using personas for more effective client work

    by Rian van der Merwe
    Feb 20, 2013
    In my latest article for Smashing Magazine I discuss How To Sell Your UX Design Solution To Clients:

    How do you convince clients to trust you with their valuable and much-loved product? In my experience, the best way to sell work to clients is to apply user-centered design not only to the work we produce, but also to the clients who commission that work.

    We have to understand who our clients are, what is important to them and what their goals are. And then we have to deliver work...

    Choose work based on impact, not profit

    by Rian van der Merwe
    Feb 20, 2013
    Jason Cavnar wrote a great piece for VentureBeat called Why developers should start choosing conscience over profit. He urges us to be Makers, not Takers:

    Makers choose their work based on impact and happiness. They recognize the truths in the work of people like Daniel Pink and Simon Sinek — that income does not generate happiness or enjoyment, nor alleviate sadness or stress. They concern themselves with doing work that is important. With thinking about what moves society forward. With...