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Industry News

Catch up on interesting new discussion and industry news.

    How Google may Rank Users in Streams

    by Bill Slawski
    Mar 9, 2015
    A couple of years ago, Google published a patent that described how the search engine migh rank user generated content in something like Google Plus. I wrote about that in the post, How Google Might Rank User Generated Web Content in Google + and...

    Design wars

    by Rian van der Merwe
    Mar 9, 2015
    Lukas Mathis’ False Dichotomies is a great post about how quickly design feedback can turn into an argument about the wrong things:

    In creative endeavors, tribal, black and white thinking can be problematic, because it prevents you from noticing all possible options. Whenever the discussion veers from «how can we solve this problem» to «should we pick option A or option B», you need to take a step back, and ask yourself — and your team — if these are really the only two options....

    The Apple Watch won’t save you time

    by Rian van der Merwe
    Mar 8, 2015
    Matthew Panzarino wrote something that historians will reference in thinkpieces on Medium 40 years from now. From The Apple Watch Is Time, Saved:

    And that is the target market of the Apple Watch. Not “rich people” (though there’s a model specially for them), not “tech geeks” and not “Apple fanatics.” It’s people who want more time, and that is a very large target.

    This, for some reason, is the thing that Apple has had a hard time articulating. This is the primary use case of...

    A URL to call home

    by Rian van der Merwe
    Mar 8, 2015
    Robinson Meyer reflects on Medium and What Blogging Has Become:

    And I too, a lowly twentysomething, pine for days of less centralization. As I wrote a few days ago, in a New Medium-style short post, “I still find the idea of a diverse blogosphere — arrayed across tens of thousands of URLs, with sites organized by author and shaped by distinctive interests — really, distinctively, unavoidably cool.”

    But is there a place in the web ecosystem for this kind of writing anymore? And...

    Google Files Patent for Wearable Nanotechnology Anti-Cancer Technology

    by Bill Slawski
    Mar 6, 2015
    A Patent Application Published at WIPO today from Google, with the name Nanoparticle Phoresis by inventor Conrad Andrew Jason. The patent’s description begins by telling us how this wearable device would work: A wearable device can automatically...

    A technical guide to mobile usability testing

    by Rian van der Merwe
    Mar 6, 2015
    I wrote a guest post on mobile usability testing for my friends at Unboxed Consulting. It’s something I’ve mentioned briefly here on Elezea before, but in this post I go quite deep on the ins and outs of setting up a mobile usability lab. From A technical guide to mobile usability testing:

    Setting aside the details of recruiting, script writing, and interviewing, from a technical perspective doing usability testing on desktop web applications is pretty simple, thanks to software like...

    Google Panda Running Instantly & In Real-Time?

    rustybrick
    by rustybrick
    Mar 6, 2015
    Last night at SMX West during the Meet The Search Engines panel, Google's Gary Illyes was supposedly quoted as saying that Panda, the Google algorithm, is constantly running, instantly...

    What Deep Learning and Machine Learning Mean For the Future of SEO - Whiteboard Friday

    Mar 5, 2015
    Imagine a world where even the high-up Google engineers don't know what's in the ranking algorithm. We may be moving in that direction. In today's Whiteboard Friday, Rand explores and explains the concepts of deep learning and machine learning, drawing us a picture of how they could impact our work as SEOs.



    For reference, here's a still of this week's whiteboard!

    Video...

    Maximize your online strategy and search performance

    Mar 5, 2015
    Before we dive into our 4-week series on mobile-friendliness (http://goo.gl/oRlNqF), join us as we go over the basics of search performance and...

    User testing and long-term product planning

    by Rian van der Merwe
    Mar 4, 2015
    Steve Barnett makes some great points on long-term planning in Plans, Details, Dates, and The Future1. I especially like the point about how user research fits into planning:

    Before development starts on a new bit of work, you should be building prototypes and doing user testing with them. This always results in some changes to the plan, and often results in rather large charges. You can’t plan what these changes will be: you don’t know until you’ve done your user testing....