Industry News

Google Ads has a new sitelinks interface, and functionality, for Performance Max campaigns. The new recommended sitelinks features are rolling out, plus there is a new numbered layout for the sitelinks.

Google has released version 2.7 of the Google Ads Editor. This new update brings a number of new features and also deprecates a number of features. New features include AI-generated assets, account level content label exclusions, account-level negative keywords and more.

Here is a recap of what happened in the search forums today...

Google is also testing link icons in the AI Overviews to show citations for statements generated in the AI Answer. These links, when clicked, will take you to an overlay window that shows those links in a search result format page. No, clicking the link icon will not take you directly to the source but you will see the search result snippet.

Google is testing the ability to save your AI Overviews to your Google Interests section. If you are opted-in to labs in Google, and you see AI Overviews, at the bottom of the AI Overview, you may see a new "Save" button.

Microsoft Advertising is rolling out brand lists for Performance Max campaigns. "Brand lists allow greater control over brand image and ad visibility, including the brands you don't want your ads to be associated with," Microsoft wrote in its help documentation.

Google is showing AI-generated images in some of the knowledge panels they show in Google Search. Google is not creating these images; they come from images on third-party sites. And honestly, I kind of like it, at least in some cases.

Bing is testing placing the related searches at the top of the search results page, directly under the search bar. The searches are exactly what you would see in the bottom but in a different format at the top.

Neil Perkin tackles some important leadership points in High-reaching informality (emphasis mine):

Overly formal environments are more likely to be low in psychological safety, and less likely to encourage people to speak up, contribute their ideas, and challenge assumptions or norms. Informality helps to break down barriers, reduces the toxicity and influence of internal politics, helps a team to get the best ideas and to be adaptive in delivery to arrive at better outcomes. […]...

I love this reflection about personal resilience from Mandy Brown:

That is, we grow not only up—not only skyward—but down, into the roots, back to that from which we came and to which we will, one day, return. We become, in time, more rooted and resilient, more capable of surviving the storm, less easily shaken away from ourselves by idle wind or rain. When I think about growing down instead of up, I think about becoming centered, about knowing what work is ours to do (and, critically,...