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Industry News

Catch up on interesting new discussion and industry news.

    Split code bases and team ownership

    by Rian van der Merwe
    Apr 14, 2015
    Marty Cagan continues his excellent product autonomy series by discussing what happens when teams get large enough to split up their code bases. In Autonomy vs. Ownership he describes his preferred way of dealing with the situation where a team needs a change in a different codebase to get one of their features implemented:

    The alternative model is informally known as the “open source” model although to be clear this is not about open sourcing your code, it’s just called that because...

    How A Long-Standing Google Maps Loophole Let This Man Put Edward Snowden In The White House

    dannysullivan
    by dannysullivan
    Apr 14, 2015
    Does the name Bryan Seely ring a bell? He’s the guy last year who managed to create fake listings for the US Secret Service and the FBI in Google Maps that some people fell for. Seely did it to demonstrate a weakness with Google Maps, one that still exists and allowed him to recently make another fake listing — this time putting Edward Snowden in the White House.



    Google Maps Shows Edward Snowden In The White House is our Marketing Land story from yesterday that explains how the...

    Blogging with Pinboard

    by Rian van der Merwe
    Apr 14, 2015
    I’m a long-time Pinboard fan, and from the moment I became a paid user I couldn’t shake the feeling that it is one of the most underrated services out there. It’s basically the center of my personal internet. I have years of articles tagged and cached, and available immediately whenever I need to remember something. For me, it represents the best of what technology has to offer as an “external brain”1.

    But it’s even more powerful than that. I recently started wondering if Pinboard could...

    Google: It Sucks We Provide Contradictory Information On Penguin & Panda Updates

    rustybrick
    by rustybrick
    Apr 14, 2015
    A month ago, Google told us they would provide clarity over Panda updates since we were not sure if Google's contradictory statements around Panda running in real time versus not running since October...

    Google Panda & Penguin Lack Real-Time Updates, Despite Google’s Past Statements

    dannysullivan
    by dannysullivan
    Apr 13, 2015
    Google has suggested that having to wait months between for Panda and Penguin updates would be a thing of the past, since these were supposed to be happening on an ongoing basis now. But the company flip-flopped about this last week. Both still work on a periodic basis, with months elapsing between updates. How Panda & Penguin Work

    Before getting to the flip-flop, let’s do a reminder of how Panda and Penguin have traditionally worked.

    Panda is a filter Google uses to identify...

    Google: Only Google's Core Ten Blue Links Impacted By Mobile-Friendly Algorithm

    rustybrick
    by rustybrick
    Apr 13, 2015
    In response to Jennifer Slegg's awesome coverage of Google's Gary Illyes statement that local pack won't be impacted by the mobile-friendly algorithm, Gary said on Twitter nothing really will be outside of Google's core web search results...

    Using Photos & Data Under a Creative Commons License

    by Bill Slawski
    Apr 12, 2015
    Below is a creative commons Image from Flickr. In the Caption to the photo is the kind of attribution that a Creative Commons Attribution License calls for when using an image like this from Flickr: When you choose to use a photo or data...

    Why Growth Hacking Works

    by AJ Kohn
    Apr 12, 2015
    The reason growth hacking works has nothing to do with growth hacking and everything to do with blowing up organizational silos. What Is Growth Hacking?



    Marketers love to market. We’re forever repackaging and rebranding, even when it comes to our own profession. Can you blame us really? We’re frequently the last ones to get the credit and the first ones to get the blame and corresponding pink slip.

    Nevertheless these redefinitions often induce a sigh and eye-roll from yours truly....

    The Watch and our attention

    by Rian van der Merwe
    Apr 10, 2015
    Jason Kottke wrote what I guess can be described as a review of Apple Watch reviews. He makes a particularly interesting point about the common assertion that we’ll start using our phones less because of the watch. From Apple Watch and the induced demand of communication:

    In the entire history of the world, if you make it easier for people to do something compelling, people don’t do that thing less: they’ll do it more. If you give people more food, they eat it. If you make it easier...

    Elements of Personalization & How to Perform Better in Personalized Search - Whiteboard Friday

    Apr 9, 2015
    From information about your location and device to searches you've performed in the past, Google now has a great deal of information it can use to personalize your search results. In today's Whiteboard Friday, Rand explains to what extent they're likely using that information and offers five ways in which you can improve your performance in personalized search....