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Industry News
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Information Architecture for SEO - Whiteboard Friday
Dec 18, 2014
It wasn't too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today's Whiteboard Friday, Rand explains what they are and how we can benefit from them....
Design and angry mobs
by Rian van der Merwe
Dec 18, 2014
Dec 18, 2014
Paul Ford knocks it out of the park again in What I learned about hatred from my tiny daughter, an essay about collective anger on the internet:
When you aggregate enough people and get them to talk about design they become, basically, a single giant toddler.
When you aggregate enough people and get them to talk about design they become, basically, a single giant toddler.
Google Panda Updates Go On Holiday Vacation?
It has been a while since we found much shuffling around Google Panda, which is not normal being that it most recently has been updating at least every few weeks or so...
Image Blind
by AJ Kohn
Dec 16, 2014
Dec 16, 2014
Images are an increasingly important part of the Internet landscape. Yet marketers are provided very little in the way of reliable metrics to allow us to understand their power and optimize accordingly. This is doubly strange given the huge amount of research going on regarding images within search engine giants such as Google. Image Tracking In Google Analytics
There is none. Or at least there is no image search tracking in Google Analytics unless you create filters based on referrers. I...
There is none. Or at least there is no image search tracking in Google Analytics unless you create filters based on referrers. I...
Control Your Home (Nest) With Google Now Search; Real Task Completion
The day has come where you can not ask Google to trigger some sort of action in your home.
It starts with Google's acquisition of Nest, where now you can control the temperature in your home by saying...
It starts with Google's acquisition of Nest, where now you can control the temperature in your home by saying...
Search-Friendly Mobile Sites
Dec 15, 2014
If you're a CMS provider, this event's for you!* Join us this Wednesday for a presentation on helping your customers make search-friendly mobile...
Bing No Longer Powers Facebook Web Search Results
Reuters reported over the weekend that Facebook has dropped their Microsoft Bing partnership to power the web search results within Facebook search.
Facebook has stopped including results from Microsoft Bing search engine on its social networking site...
Facebook has stopped including results from Microsoft Bing search engine on its social networking site...
How to Avoid the Unrealistic Expectations SEOs Often Create - Whiteboard Friday
Dec 11, 2014
For reference, here's a still of this week's whiteboard!
Video transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about the expectations that SEOs create and sometimes falsely create. It's not always our fault, but it is always our responsibility to fix the expectations that we create with our teams, our...
Video transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about the expectations that SEOs create and sometimes falsely create. It's not always our fault, but it is always our responsibility to fix the expectations that we create with our teams, our...
The Preference Bubble
by AJ Kohn
Dec 11, 2014
Dec 11, 2014
A couple of mornings each week I drive down to my local Peet’s for some coffee. There’s a barista there named Courtney who is referred to by her co-workers as the Michael Jordan of baristas. Why? She can remember the names and orders for a vast number of customers.
“Both today AJ?” she asks me as I walk over to the counter.
“Yes, thank you,” I reply and with that I’ve ordered a extra hot 2% medium latte and a non-fat flat large latte.
This is a comforting experience. It’s a bit like...
“Both today AJ?” she asks me as I walk over to the counter.
“Yes, thank you,” I reply and with that I’ve ordered a extra hot 2% medium latte and a non-fat flat large latte.
This is a comforting experience. It’s a bit like...
Google: Those Penguin Fluctuations Are Our Ongoing Optimizations
We've been seeing an incredible amount of activity around sites impacted by Google's Penguin algorithm over the past few weeks, smack inside the busiest holiday shopping season...
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