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Industry News

Catch up on interesting new discussion and industry news.

    Are You Really a Content Marketer or Just an SEO?

    by Tadeusz Szewczyk
    Dec 10, 2012
    In recent months, especially after the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers. Many articles saying "we're all content marketers now" have been written and a few articles have been published that express the opposite conviction too, that content marketing is a bit made up as a term, that it's just old wine in new bottles etc.

    For years I...

    Bing Shopping As A Poster Child For Consumer Confusion About Ads

    dannysullivan
    by dannysullivan
    Dec 7, 2012
    Bing has been escalating its attacks against Google Shopping over consumer transparency since launching its “Scroogled” campaign just over a week ago. Well, consumer confusion is a serious issue. Indeed, Bing itself can be used to illustrate some of the problems consumers face at both Bing and Google.

    The day after Bing’s campaign launched, I found the full-page ad to the right in my copy of the Wall Street Journal. A similar ad apparently ran in the New York Times.

    Meanwhile, at least...

    HTML meta tag verification in Webmaster Tools

    Dec 5, 2012
    This video discusses the HTML meta tag method of verifying ownership of your site in Webmaster Tools. Please see goo.gl for more information.

    Will Google get a webspam team outside of the US?

    Dec 5, 2012
    Europe is small compared with USA, so will Google get a webspam team for smaller markets? Abroke Have a question? Ask it in our Webmaster Help Forum:...

    High Rankings Question of the Week

    Jill Whalen
    by Jill Whalen
    Dec 5, 2012
    What sorts of duplicate content do you see frequently on websites which cause SEO issues?

    Why might the estimated number of results change when going from page 1 to page 2?

    Dec 4, 2012
    How reliable is the site: query and why does the total count sometimes change from page 1 to page 2? Blind Five Year Old, SF, CA Have a question? Ask...

    How many messages did Google send about unnatural links?

    Dec 3, 2012
    At a search conference, someone said that earlier this year, Google sent out 700K warnings to websites about shady links. True? Not true? Matt Cutts,...

    The Most Followed Twitter Users with “SEO” in Their Bio

    randfish
    by randfish
    Dec 2, 2012
    I was playing around on Followerwonk tonight (man that tool is awesome) and was puzzled by the bio search results for “SEO.” Have a look:

     Danny Sullivan’s Twitter profile certainly makes sense, but the ones above him are curious. I’ve never heard of any of these folks (which certainly could be my fault for being more heads-down lately), nor are they brands I recognize. The tweet streams from these accounts frequently contain purely promotional content, often with large numbers of retweets...

    Bing Attacks Google Shopping With “Scroogled” Campaign, Forgets It’s Guilty Of Same Problems

    dannysullivan
    by dannysullivan
    Nov 28, 2012
    Bing is attacking Google over its shift to a pay-for-play shopping search engine through a new “Scroogled” site, pledging that Bing has “honest search.” Great campaign, if it were true. It’s not. Bing itself does the same things it accuses Google of. It’s also another indictment of how little the FTC is doing to protect consumers from “search results” they might not realize are ads. Google Shopping Goes All-Ads

    Earlier this year, Google changed to a “paid inclusion” or pay-to-play model of...

    Should I incorporate synonyms for important terms into my site?

    Nov 28, 2012
    If two terms are used essentially interchangeably, does Google realize that the terms are interchangeable? Should you be trying to use both terms, or...