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Industry News

Catch up on interesting new discussion and industry news.

    Ever Wanted To Be Siri? Apple Seeks A Writer

    dannysullivan
    by dannysullivan
    Jan 17, 2013
    By now, everyone’s used to Siri’s wit. Tell her you love her, and Apple’s Siri digital assistant may respond that all you need is love — and an iPhone. Or that it will never work out. And she’s got jokes for a variety of other queries.

    But who’s the woman behind Siri? Or the man? Or the team? Because there are people, and Apple’s hiring someone.

    Spotted via Zach Seward, Apple’s apparently seeking a “Siri Writer.” From the post on LinkedIn: We’re looking for a uniquely creative individual...

    Updated: Stronger Reports Of A Google Update

    rustybrick
    by rustybrick
    Jan 17, 2013
    Monday I reported some weaker signs of a Google update but things settled down a bit but is now spiking higher this morning.

    The WebmasterWorld thread sparked up again with a lot more feedback and chatter from webmasters about Google changes...

    What’s Your Google Viral Score?

    by Bill Slawski
    Jan 16, 2013
    Will Google Plus show advertisements one day? If they do, how will they decide upon the ads to show different users of the social network? A 2010 paper, AdHeat: An Influence-based Diffusion Model for Propagating Hints to Match Ads (PDF), described one method of advertising on a social network that was actually tested on Google’s [...]

    The post What’s Your Google Viral Score? appeared first on SEO by the Sea.

    Sneaky Footer Links and Other Footer Abuses That Google Dislikes

    Jill Whalen
    by Jill Whalen
    Jan 16, 2013
    In my '18 SEO Killers' article from the end of last year, I mentioned footer links as a potential SEO problem. I know this confused many people because I didn't explain what I meant by them. This article takes an in-depth look at footer abuses.

    Advanced SEO Forum Thread of the Week

    Jill Whalen
    by Jill Whalen
    Jan 16, 2013
    Is It Okay to Use Subdomains Rather Than Directories?

    Should SEOs Take Notice Of Facebook's Graph Search

    rustybrick
    by rustybrick
    Jan 16, 2013
    The big dominating technology news yesterday was Facebook's announcement of their search play named Graph Search.

    I have early access to the preview but there is literrally hundreds of write ups on how it works and why it works as it does.

    Danny has his up close with.....

    Up Close With Facebook Graph Search

    dannysullivan
    by dannysullivan
    Jan 15, 2013
    We’ve covered the launch of Facebook Graph Search, explored how it differs from Google search but now it’s time for the hands-on. Come along for a tour of how it works. Sign-Up & Wait 

    To get started, you have to sign-up, where you’ll be added to a waiting list. There’s no particular ETA of when you’ll actually have it enabled:

    Expect it to likely take days and possibly weeks, especially if you’re late to signing-up. But when it happens, you’ll see a notice like this:

    The New...

    How The New Facebook Search Is Different & Unique From Google Search

    dannysullivan
    by dannysullivan
    Jan 15, 2013
    At long last, Facebook’s search challenge to Google has arrived. But it has arrived in a much different format than many expected. Indeed, Facebook’s not using its data to provide a better search than Google. Facebook is providing a new type of search that you simply can’t do on Google or anywhere else. The Connections Of Links Vs. Likes

    I’ve struggled with how to describe this new service. I hate the term “graph,” whether it’s used by Facebook for “Social Graph” and now for “Facebook Graph...

    January 2013 Google Update Brewing?

    rustybrick
    by rustybrick
    Jan 15, 2013
    I am seeing some signs (not heavy heavy chatter but enough chatter) of a possible Google update brewing as early as this past Sunday or Monday (yesterday).

    Two WebmasterWorld threads have chatter about a possible update...

    What Do Correlation Metrics Really Tell Us About Search Rankings?

    randfish
    by randfish
    Jan 13, 2013
    I’m excited to see the marketing field getting more interested in correlation data and metrics around SEO. There’s a lot of folks citing data from SearchMetrics’ UK Study, from Mark Collier’s Open Algorithm project, and from SEOmoz’s own ranking factors and follow-up reports. (Searchmetrics’ study at left, OpenAlgorithm at right)

    The trouble is how this data gets perceived and interpreted by practitioners and those around them in a marketing organization, and I need to take at least partial...