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Industry News

Catch up on interesting new discussion and industry news.

    Why (& How) Your Non-Search Marketing Colleagues Should Attend SMX East

    dannysullivan
    by dannysullivan
    Sep 8, 2014
    Hey Search Engine Land readers — you get search. You know how important it is. That’s why you’re here. That’s why many of you also come out to our SMX conferences that we organize, to keep up with search. But we also know you deal with folks who don’t live, breathe or love search the way you do. We’re here to help with that.

    Our SMX East conference comes to New York City at the end of this month, September 30 to October 2. We’ve got a great agenda with over 50 sessions of interest to any...

    Google Confirms That Recovering From Penguin Requires An Algorithm Refresh

    rustybrick
    by rustybrick
    Sep 8, 2014
    For the readers here, this is probably very obvious, but @Marie_Haynes tells me, that it is not so obvious and it is "an issue many people argue about." You cannot recover from a Penguin penalty (algorithm) if Google did not run the algorithm again.
    The only way to recover from an algorithmic issue is for the algorithm to run again

    Has Google Decided that you are Authoritative for a Query?

    by Bill Slawski
    Sep 7, 2014
    At Google and Bing, both search engines have been experimenting with relevance and search. Both have shown profile photographs of people whom you may be connected to at places such as Google+ (for Google) and at Facebook (For Bing) in search results...

    When Does Google Treat Your 503 Errors As 404s & Remove Them?

    rustybrick
    by rustybrick
    Sep 5, 2014
    We all know that Google tells us to serve a 503 error code when your server and web site is having temporary issues. Like a period of time where the server is getting way too much traffic for it to handle...

    Keyword Research and Targeting Without Exact Match - Whiteboard Friday

    Sep 4, 2014
    Whatever the motives behind Google's recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult. In today's Whiteboard Friday, Rand talks about the implications of the change, and offers tips for the most effective research going forward.



    For reference, here's a still of this week's whiteboard!...

    Google’s Browseable Fact Repository – an Early Knowledge Graph

    by Bill Slawski
    Sep 4, 2014
    In earlier days at Google, when you used to ask a question, you could sometimes get a response providing answers to questions such as: “When was George W. Bush’s birth-date?”. We knew that Google could answer some questions like that, even if it...

    New: Google AdWords Callout Extensions

    rustybrick
    by rustybrick
    Sep 4, 2014
    Google announced a new AdWords extension named callout extensions.

    Callout extensions let you add additional text that shows with your Google search ads, highlighting specific information about your products and services...

    Automating The Google Knowledge Graph With Google's Knowledge Vault

    rustybrick
    by rustybrick
    Sep 3, 2014
    The New Scientist reports that Google is building a version of the knowledge graph that expands its knowledge through algorithms at mass scale - Google calls it the Knowledge Vault...

    Was Google Maps a Proof of Concept for Google’s Knowledge Base Efforts?

    by Bill Slawski
    Sep 2, 2014
    Not everything we read in a paper or in a patent from a search engine is something that happens in real life; but sometimes it is. I like coming across a patent now and then that is dated but does a good job of describing something that happened as...

    App circulation

    by Rian van der Merwe
    Sep 2, 2014
    I’ve done quite a bit of writing here on architecture and design (see this, for example), so I really enjoyed Melissa Mandelbaum ‘s Applying Architecture to Product Design: Lesson 1 – Circulation:

    As an architect, I learned circulation systems including stairs, hallways and elevators are very important in helping people navigate buildings. Similarly, as a product designer, I’ve learned circulation systems such as list menus and tabs are necessary for helping people navigate products....