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Industry News

Catch up on interesting new discussion and industry news.

    Video: Google's Secret HREF LANG Webmaster Tools Report

    rustybrick
    by rustybrick
    Jul 1, 2014
    A couple of weeks ago, we told you Google is working on a new href lang webmaster feature that Google would not disclose. In fact, Google was asking for beta testers to sign non-disclosure agreements, if they wanted to participate in the beta.

    Well...

    Why Everyone In The EU May Look Like They’ve Made A “Right To Be Forgotten” Request In Google

    dannysullivan
    by dannysullivan
    Jul 1, 2014
    Google began removing listings in response to the EU’s new Right To Be Forgotten mandate last week. As promised, Google is also disclosing to searchers when such removals have happened. However, it is also confusingly reporting that removals may have happened even when they have not. Welcome to Google’s new blanket notice that all name-based searches are now subject to censorship. The Removal Notice

    Notices, according to a source familiar with how Google is handling these, are supposed to...

    The intent and design of messaging apps

    by Rian van der Merwe
    Jun 30, 2014
    Mills Baker wrote one of the best analyses I’ve seen on the the design of messaging apps in his comparison of Slingshot and Snapchat:

    Snapchat seems eager to support naturalness in communication, which can be considered in terms of deformation. It wants to combat draining formalities, make it possible for all parties in an interaction to behave as they wish without anxiety, without fear of publicity or permanence, without the burden of modal moments. In other words: it wants the full...

    Google On Can You Redirect A Penalty To Another Site

    rustybrick
    by rustybrick
    Jun 30, 2014
    Can you redirect a penalty to a new or different domain name? Let's say site A has a bad link penalty, either manual action or algorithmic issue. And you or a competitor decide to use a 301 redirect from site A to a site without a penalty (i.e. site B). Would site A's penalty cause site B to get a penalty also?

    Breaking grammar news

    by Rian van der Merwe
    Jun 28, 2014
    In Punctuated Equilibrium Joe Pinsker reports on an atrocity that doesn’t get nearly enough press — the death of the apostrophe:

    A battle is being waged over the apostrophe, and the names of two of the online factions—the Apostrophe Protection Society and Kill the Apostrophe—suggest an extremism usually reserved for blood, rather than ink or pixels. The former, founded by a retired British copy editor, provides a gentle guide to deploying the apostrophe. “It is indeed a threatened...

    Technology breeds impatience

    by Rian van der Merwe
    Jun 27, 2014
    Two recent articles about technology and our perception of time make some interesting related points. From the clickbaity (yet surprisingly good) Feeling More Antsy and Irritable Lately? Blame Your Smartphone1:

    Our gadgets train us to expect near instantaneous responses to our actions, and we quickly get frustrated and annoyed at even brief delays. I know that my own perception of time has been changed by technology. If I go from using a fast computer or Web connection to using even a...

    Using technology for healthcare intake

    by Rian van der Merwe
    Jun 27, 2014
    Tom Jacobs discusses some new research that shows people are more comfortable sharing their medical information with virtual people in I’d Never Admit That to My Doctor. But to a Computer? Sure. The implications are interesting:

    When it comes to fixing our healthcare system, very few people would agree that part of the answer lies in less human interaction. Patients generally want more, not less, contact with health professionals. Yet this study suggests that, at least for the intake...

    SEO Copywriting – 13 Tips for Writing Content that Ranks in 2014 (Infographic)

    by Michael Lykke Aagaard
    Jun 27, 2014
    Copy is one of the most important aspects of onsite Search Engine Optimization. But with Google constantly pushing new algorithm updates and changing the rules of the game, it’s really hard to keep track of what works. Moreover, it’s difficult to know whether your optimization efforts are doing more harm than good to your rankings.

    Here are 13 tips that will help you write content that ranks in 2014.

    Last year I, I teamed up with SEO Extraordinaire, Henrik Bondtofte to bring you the 2013...

    Google's Panda Algorithm Forces PR Newswire To Remove Press Release Spam

    rustybrick
    by rustybrick
    Jun 27, 2014
    As you may remember, Google Panda 4.0 had a major negative impact on many press release sites including the largest one, PR Newswire. In response, PR Newswire issued a press release about them cracking down on "spammers" by removing and "taking action" on low quality press releases both before they hit the feeds and going back and removing a lot of the spammy older press releases.
    PR Newswire...

    8 Ways to Use Email Alerts to Boost SEO - Whiteboard Friday

    Jun 26, 2014
    Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today's Whiteboard Friday, Rand runs through eight specific types of alerts that you can implement today for improved SEO.



    For reference, here's a still of this week's whiteboard!

    Tools mentioned this...