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Industry News

Catch up on interesting new discussion and industry news.

    Testing... Bing Moves Navigation Bar Below Search Box

    rustybrick
    by rustybrick
    Aug 27, 2014
    @rgomezric spotted a new Bing user interface test, where they moved the navigation bar below the search box.
    Bing is testing three different flavors of this test and @rgomezric captured all of them.

    Yahoo Search Results Design Test More Card/Box Like

    rustybrick
    by rustybrick
    Aug 27, 2014
    Yahoo is testing a new design for their search results page. The new design is drastically different, making the layout much more boxed in, more like a card look...

    The trough of social media disillusionment

    by Rian van der Merwe
    Aug 26, 2014
    As usual, Frank Chimero manages to capture what a lot of people in our neck of the woods are thinking in From the Porch to the Street. It’s an interesting, considered lament about how Twitter has changed, but it’s this part in particular that caught my attention:

    Have you heard of evaporative social cooling? It says the people who provide the most value to a social group or organization eventually burn out and leave, undermining the stability and progress of the group. Most of my...

    Google: SSL Errors Do Not Currently Impact HTTPS Ranking Boost

    rustybrick
    by rustybrick
    Aug 26, 2014
    As you know, Google is giving a tiny ranking boost to HTTPS URLs.
    But I was under the impression the HTTPS URLs must be really secure and that broken/invalid SSL certificates and content mismatch errors would invalidate the ranking boost. I was wrong!

    Beware Of Google Matt Cutts Impersonators

    rustybrick
    by rustybrick
    Aug 25, 2014
    Truth is, this is nothing new, people have been impersonating Matt Cutts since the GoogleGuy days. I've seen many comments here from "Matt Cutts" that were indeed not from Matt Cutts, I've seen people claim Matt emailed them when he did not...

    Identifying Entity Types and the Transfiguration of Search @Google

    by Bill Slawski
    Aug 24, 2014
    The World Wide Web is a vast resource for information. At the same time it is extremely distributed. A particular type of data such as restaurant lists may be scattered across thousands of independent information sources in many different formats....

    Google Maps Reviews Overlay Popup Going Away

    rustybrick
    by rustybrick
    Aug 22, 2014
    Nicolai Helling posted on Google+ that Google is about to drop the reviews lightbox overlay you see when you click on the reviews link within the Google search results. Instead...

    Wells Fargo: a big, lean company

    by Rian van der Merwe
    Aug 21, 2014
    I was a little reluctant to click on Greg Satell’s How Wells Fargo Learned To Innovate Around the Customer. First, it’s on Forbes, which has become virtually impossible to read on mobile devices because there’s so much blegh on the page that’s not related to the article. Second, whenever you see people talking about “The Customer”, you should be sceptical. There is no average “user” or “customer”, so this kind of thinking usually results in defining an impossibe target market:



    Image...

    Customer Journey Maps - Whiteboard Friday

    Aug 21, 2014
    At every stage in the marketing funnel, it's crucially important to empathize with your customers' interactions with your business, feeling great about the high points and frustrated by the lows. In today's Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us all about customer journey mapping—a tool that allows us to visualize and learn from those experiences.

    Video...

    Google AdSense Earnings Drop With HTTPS Migrations

    rustybrick
    by rustybrick
    Aug 21, 2014
    So I was all excited migrating over this site to SSL and my corporate site but despite very little ranking changes, both negative or positive thus far, AdSense earnings seem to have taken a hit somewhat...