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Industry News

Catch up on interesting new discussion and industry news.

    Twitter Analytics

    by AJ Kohn
    Aug 11, 2014
    What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that's pretty much what happened nearly a month ago. I've been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform.

    But ... I'm tired of waiting. Twitter Analytics Dashboard

    The dashboard provides a decent overview of activity over the last 28 days.



    The major statistics it provides are Impressions, Engagements and...

    Google Algorithm Update Around August 8th

    rustybrick
    by rustybrick
    Aug 11, 2014
    I am seeing significant signs of a real Google update both in terms of summer/weekend forum chatter at WebmasterWorld...

    August 2014 Google Webmaster Report

    rustybrick
    by rustybrick
    Aug 8, 2014
    The month of July was absolutely insane in terms of Google webmaster topics, just a lot covered, while the specific announcements, although some big...

    Syndicating Content - Whiteboard Friday

    Aug 8, 2014
    It's hard to foresee a lot of benefit to your hard work creating content when you don't have much of a following, and even if you do, scaling that content creation is difficult for any marketer. One viable answer is syndication, and in this Whiteboard Friday, Eric Enge shows you both reasons why you might want to syndicate as well as tips on how to go about it. Heads-up! We published a one-two...

    I See Content Everywhere - Whiteboard Friday

    Aug 7, 2014
    Most of us who work in content marketing have felt the strain that scaling puts on our efforts. How on Earth are we supposed to keep coming up with great ideas for new pieces of content? The answer is, in some sense, all around us. In today's Whiteboard Friday, MozCon community speaker Mark Traphagen shows us how to see the world in a different way—a way that's chock full of content ideas....

    Agile & UX, still not sitting in a tree

    by Rian van der Merwe
    Aug 7, 2014
    I like the work Growing Agile does, so I clicked on Karen Greeves’s Agile & UX: What’s wrong with working one sprint ahead? with great interest. I’ve been struggling with this issue myself, but I’ve just never come across a better way to integrate UX and Agile, so I was very interested in their viewpoint. The post definitely got me thinking, but I have some issues with their objections. In the interest of letting you in on the thought process, I’m going to take some lines from the post and...

    Narrative mapping for UX design

    by Rian van der Merwe
    Aug 7, 2014
    I really like the James Buckhouse explains in is article Story Map:

    Halfway between a storyboard and a treasure map, it bundles the value and functional flow of your product with the delight people might feel at each step in your product. It sketches the UX flow without locking it down, and it delivers the gist of an idea and the emotional gestalt without prematurely belaboring the details.

    A story map depicts how your product works and why it matters—but crucially—it does not...

    Entity Mentions are Good: Brand Mentions are not the New Link Building

    by Bill Slawski
    Aug 7, 2014
    A couple of months ago, I wrote a post about a new patent from Google that was the first Google patent granted to Navneet Panda as an inventor. The patent described a complicated way for Google to judge the quality of websites, and my post was...

    Going HTTPS/SSL Will Now Give You A Ranking Benefit In Google

    rustybrick
    by rustybrick
    Aug 7, 2014
    Google announced early this morning that they are now using SSL/HTTPS as a ranking signal in their Google search algorithm.

    The signal is incredibly weak and webmasters should not go crazy about it...

    Love on Facebook

    by Rian van der Merwe
    Aug 5, 2014
    Claire Evans discusses how much more awkward break-ups have become in the age of social media. From Luddite love:

    It’s time to end it online. I’m not just talking about the pedantic tick-box of Facebook ‘relationship status’: there are images to untag, emails to delete, an ‘unfriending’ to coordinate. There is the careful unravelling of the social web.

    In a sense, every relationship now exists on two levels. The moments we spend in one another’s company, the neurochemical buzz of...