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Industry News

Catch up on interesting new discussion and industry news.

    Is This Really the Panda Patent?

    by Bill Slawski
    Apr 1, 2014
    Does Google’s newly granted patent co-invented by Navneet Panda describe Google’s Panda Update? Search Quality vs. Web Spam Many of the patent filings that I’ve written about from Google address Web Spam issues, and how the search engine may take...

    Google's Cutts: Here Is How Google Evaluates New Algorithms

    rustybrick
    by rustybrick
    Apr 1, 2014
    Google's Matt Cutts, depicted here in an April Fools style animated GIF, posted a video on how Google goes about evaluating new search algorithms...

    How does Google evaluate algorithmic changes?

    Mar 31, 2014

    Google On IE8 Drops SSL & Passes Full Referrer

    rustybrick
    by rustybrick
    Mar 28, 2014
    If you are using Internet Explorer 8 and go to Google, the default experience will not be over SSL and thus the referrer data will pass in full to the webmaster...

    Surviving the SEO "Slog" - Whiteboard Friday

    Mar 27, 2014
    Working to ingrain SEO best practices in a company can take several months, and can involve a lengthy period of diminishing returns that we sometimes call the "SEO slog." To make things worse, our clients and colleagues often expect a consistent improvement. The difference between those expectations and the reality is what Rand tackles in today's Whiteboard Friday, offering you four ways to...

    How A Single Guest Post May Have Gotten An Entire Site Penalized By Google

    dannysullivan
    by dannysullivan
    Mar 26, 2014
    Google made it clear earlier this year that those doing guest posts “for SEO purposes” might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google’s penalty box because of a single guest post that Google didn’t like. Your Entire Site Has Been Penalized By Google

    The situation involves DocSheldon.com, run by Doc Sheldon, a long-time SEO. Sheldon recently discovered that he’d been issued a penalty against his entire site,...

    How can I tell Google that multiple domains are related?

    Mar 26, 2014

    Did Google Do An Algorithm Update Yesterday?

    rustybrick
    by rustybrick
    Mar 26, 2014
    We've been noticing a steady and consistent level of chatter in the forums and social networks from webmasters and SEOs around Google's search results fluctuations...

    A Google Manual Action We Should Worry About & Learn From

    rustybrick
    by rustybrick
    Mar 26, 2014
    There is this big discussion going on at Inbound.org on a penalty Doc Sheldon, a respected SEO in our community, complained about.

    In short, he received a manual action on his site for outbound links that sell PageRank or participate in link schemes...

    Silence!

    by Rian van der Merwe
    Mar 26, 2014
    I had a particularly noisy weekend, so I’ve been thinking about silence quite a bit. This morning I came across Chloe Schama’s How Silence Became a Luxury Product, and it really resonated with me:

    Unwanted noise is perhaps the most irksome form of sensory assault. A bothersome sight? Close your eyes or turn the other way — eyesores are, generally, immobile. An annoying taste? Spit it out. (Why was it in your mouth?) Sound, on the other hand, is ambient, elusive, enveloping. Even the...