Industry News

Google Ads is rolling out a new section under the Conversions section labeled "Shop diagnostics." It says, "This report helps diagnose shop sales reporting and optimization eligibility."

Google is making a change to how it reports on the Multiplex ads units, where starting on June 23, 2026 where Google will report every ad in the grid as its own ad request. Previously, ads in a Multiplex ad unit are counted as one ad request with multiple impressions for each slot within the grid.

Google has confirmed it is rolling out a limited test in the search results to add labels to the sponsored results. The labels will say "Strongest match" and "Strong match," which represent how relevant those specific ads are to the query.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console is expanding access to the new generative AI reporting features...

Google has updated the Google Ads help document on About reporting in AI Max for Search campaigns with a number of changes. The changes include documenting the DSA to AI Max deadline, more information on how to understand the report, a new section on navigating and interpreting Search Campaigns for Travel performance reports, and updates to focus on intent and getting regular reviews.

Google seems to be expanding access to the new Search Console generative AI performance reports to more regions, outside of just the UK. I see a number of people in India who are now reporting seeing the new AI report. I personally do not see these new AI reports yet but maybe you do?

Google has posted a new policy document for subscription linking for news publishers under the Google Publisher Center help area. Google wrote, "Any publisher using this service must adhere to these policies."

Google added a new section to the about final URL expansion in Search document named "How the landing page logic works for Travel Promotion Ads & Booking Links within Search Campaigns for Travel." This explains the relationship between your targeting settings and your landing pages and how the final URL expansion is related to that.

Google announced it has expanded its Financial Services Verification process to 24 new European Economic Area (EEA) markets. The verification requirements kicks in today, July 23, 2026. Google said they are doing this to "help stop scams before they start."

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We saw some significant Google search ranking volatility heat this weekend...