Industry News

Google seems to be testing moving the reports around in the Google Ads advertiser console. There is a bit of a debate amongst advertisers if this is a good change or not.

A couple of weeks ago, Microsoft introduced Copilot Pro, the paid premium version of Copilot, formerly known as Bing Chat. And on Friday, Microsoft finally added support for Copilot Pro to the iOS app (with Android coming really soon).

Google has added the "add note" search labs notes feature to the URL bar and in SGE while browsing. This makes it way more visible to add a note to a document than before, by placing the add note button directly on the web page you are reading, and not just in the search result snippets.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is cutting their SEO starter guide in half...

Google has confirmed that issue where sites would rank during the week and then not rank on the weekends - just wild. We had an unconfirmed Google ranking update this week after having a calm weekend. Google has dropped Appen...

Google is in the process of reworking its popular SEO starter guide, which it initially released in 2010. The starter guide is about 8,500 words right now, but it will be less than half that when the revised SEO starter guide comes out.

Google is testing a price slider for some queries where narrowing by price may make sense. We've seen Google show price range sliders for products and price slider filters for hotels but now we are seeing a price slider filter for normal product results.

Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, "I know that some people like to think that HTML structure matters all so much for rankings, but in fact, it doesn't matter that much."

Just like Microsoft has been testing swapping out the Bing Chat link with the Copilot link within the Bing Search results pages, now Microsoft is testing swapping out the Bing logo with a Copilot logo. This is all for the rebranding of Bing Chat to Copilot, which started two months ago.

Earlier this week, we reported that Google said we should expect a decline in the number of driving directions reported in the Google Business Profiles performance reporting tool. Well, the opposite happened. Everyone is seeing a significant increase in the number of driving directions reported in that Google tool.