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Industry News

Catch up on interesting new discussion and industry news.

    At Five Years Old, Bing Has Come Far Yet Has More To Grow

    dannysullivan
    by dannysullivan
    Jun 2, 2014
    Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to mindshare, Bing is still far behind rivaling Google as a search leader. Give Bing A Week & You Might Think You Were At Google

    I know what some might be thinking. Bing’s a solid competitor to Google? Bing...

    Mac “Spotlight” Search Drops Google For Bing; Becomes More Siri-Like In OS X “Yosemite”

    dannysullivan
    by dannysullivan
    Jun 2, 2014
    It looks like Bing has gained another win with Apple, becoming integrated into a new version of Spotlight in Apple’s forthcoming Mac OS X “Yosemite” operating system. Spotlight will also tap into a wide-range of search resources similar to how Siri works on iOS.

    During Apple’s WWDC keynote today, the company shared how a revised version of Spotlight will allow typing on the desktop (rather than clicking on small magnifying glass in the menu bar) in order to search your computer for apps and...

    How can content be ranked if there aren't many links to it?

    Jun 2, 2014
    How does Google determine quality content if there aren't a lot of links to a post? Ashish, India Have a question? Ask it in our Webmaster Help...

    The role of design managers in corporate environments

    by Rian van der Merwe
    Jun 2, 2014
    The post I wrote this weekend on software development belief systems in corporate environments has been in my head for quite a while, I just hadn’t been able to write it up until yesterday. As often happens with these things, I noticed three articles in that past 24 hours that tie in really nicely with that post.

    The first is Jeff Weiner’s Avoiding the Unintended Consequences of Casual Feedback, which talks about the kind of feedback executives should give to their teams:

    Years ago, a...

    Tabke: Google Penalized eBay For Dropping AdWords Ads

    rustybrick
    by rustybrick
    Jun 2, 2014
    As you know, eBay was penalized by Google either via a manual action or algorithmic action or both. Google and eBay won't confirm it, but it is clear from the SearchMetrics charts.

    The reason for the penalty is not 100% clear...

    Software development belief systems in corporate environments

    by Rian van der Merwe
    Jun 1, 2014
    Executives in corporate environments have one of three belief systems about software development. To build successful products it is essential for product managers to understand what belief system their executive team subscribes to. Belief system #1: We have to build these features and they have to be live by this date. Belief system #2: We have to be live by this date — what features can you get done by then? Belief system #3: We have to release these features next — how long will it take to...

    Press Release Sites See Huge Drop In Google Ranking After Panda 4.0

    rustybrick
    by rustybrick
    May 30, 2014
    Yesterday I reported at Search Engine Land that Panda 4.0 may have hurt press release sites and showed SearchMetrics data for PRWeb, PR Newswire...

    How Google’s New “Right To Be Forgotten” Form Works: An Explainer

    dannysullivan
    by dannysullivan
    May 29, 2014
    Google has taken a big step forward in complying with the European Union’s new “Right To Be Forgotten” that was established after a court ruling earlier this month. The company has created a new form allowing those in the EU to request takedown of URLs they dislike. Removals will only happen for EU-versions of Google, and there will be disclosure in Google’s results when listings are dropped. How The Form Works

    Google’s Right To Be Forgotten Form

    You’ll find the new form here. It...

    Breaking the SEO Rules: When Not to Follow Best Practices - Whiteboard Friday

    May 29, 2014
    Best practices are set in place to guide us toward success in most situations. Not all situations. In today's Whiteboard Friday, Cyrus shows us several instances in which it's actually best to break the rules and throw those best practices out the window.



    For reference, here's a still of this week's whiteboard!

    Video Transcription

    Howdy Moz fans. Welcome to another...

    Turning ourselves into memes

    by Rian van der Merwe
    May 29, 2014
    Rob Horning’s Me Meme is not an easy read, but it’s worth the investment. He doesn’t waste time with a fluffy intro, he just jumps straight in:

    With social media, the compelling opportunities for self-expression outstrip the supply of things we have to confidently say about ourselves. The demand for self-expression overwhelms what we might dredge up from “inside.” So the “self” being expressed has to be posited elsewhere: We start to borrow from the network, from imagined future selves,...