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Industry News

Catch up on interesting new discussion and industry news.

    Google Inorganic Links For "DoFollow" Links

    rustybrick
    by rustybrick
    May 2, 2014
    Google's Eric Kuan from the Google spam team posted a response to one webmaster who said a competitor is spamming them with bad links and asked Google to provide examples of some bad links.

    Eric did so in the Google Webmaster Help thread by showing a few links...

    How Google Knows What Sites You Control And Why it Matters - Whiteboard Friday

    May 1, 2014
    Google obviously looks at a great many factors in determining site rankings, but what do they know about us as administrators of our sites, and how do they use that information? In today's Whiteboard Friday, Cyrus talks about some of the actions that Google takes based on information it can see, offering advice on how you can see the inherent benefits and avoid the pitfalls.

    For...

    Is Google Ethical & Moral For Penalizing Webmasters? One SEO & Ethics PhD Says Absolutely Not.

    rustybrick
    by rustybrick
    May 1, 2014
    Josh Bachynski is a name many folks who are involved in the SEO community, attend the conferences, are on Twitter or the forums...

    Queries & Clicks May Influence Google’s Results More Directly Than Previously Suspected

    randfish
    by randfish
    Apr 30, 2014
    For a long time, folks in the search, technology, and marketing worlds have surmised that Google is using query and clickthrough data to bias search result rankings. I recently observed several examples of this via some industry colleagues (that, unfortunately, I cannot share publicly), and thought, “what the heck, let’s give it a spin.” On April 30th, at 6:03pm Pacific, I performed the following query:

    A blog post I’d published last week ranked number 7 in Google US results...

    The importance of content in the body of a page

    Apr 30, 2014
    A quick reminder from Matt Cutts on the importance of content in the body of a page. More videos: http://www.youtube.com/GoogleWebmasterHelp...

    Google AdSense Fraud Leak Seems Fake, Publishers Doubt It & Matt Cutts Calls B.S.

    rustybrick
    by rustybrick
    Apr 30, 2014
    Last night, some anonymous person claiming to have worked in the Google AdSense department for "several years" posted a story named "Google AdSense Leak." In where he describes...

    How to change destructive behavior

    by Rian van der Merwe
    Apr 29, 2014
    In What If Doctors Could Finally Prescribe Behavior Change? Sean Duffy explains why behavior change is so difficult, particularly in healthcare:

    Whether it’s for weight loss, smoking cessation, diabetes, or otherwise, the best research shows that meaningful behavior change outcomes require not just guidance from a trusted health professional, but also positive social support, easy-to-digest insights about their condition, a carefully orchestrated timeline, and a process that follows...

    It’s ok to take a break from work email

    by Rian van der Merwe
    Apr 29, 2014
    We all know how destructive interruptions at work are, and how a constant pressure to always be online increases stress levels exponentially. The thing is, we can fix this problem. Clive Thompson asks Are You Checking Work Email in Bed? At the Dinner Table? On Vacation? and reports on a recent study to measure the effects of changing that behavior:

    [Harvard professor Leslie] Perlow suggested they carve out periods of “predictable time off”—evening and weekend periods where team members...

    Google's Matt Cutts: Anticipate The Query To Better Control Titles In Google

    rustybrick
    by rustybrick
    Apr 29, 2014
    Google's Matt Cutts posted a video explaining why and when Google may use something other than your title tag for the search results title snippet.

    Matt Cutts suggested that it is best for your to try to anticipate what the user will search for when crafting your title tags...

    How does Google choose titles for search results?

    Apr 28, 2014
    What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..)...