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Industry News

Catch up on interesting new discussion and industry news.

    Does a site rank better if it has a lot of indexed pages?

    Oct 28, 2013
    Does a website get a better overall ranking if it has a large amount of indexed pages? Leah, New York Have a question? Ask it in our Webmaster Help...

    How to Spot a Fake Link Removal Request

    by Tadeusz Szewczyk
    Oct 28, 2013
    When Google invented "unnatural links" by simply deciding that some links are unnatural while others are not they also created the problem of large scale negative SEO. Then they professed to have the solution for their self-created problem, the disavow tool and the process of link removal associated with it. I don't want to explain that whole absurdity again.

    Today I want to show on a little example how the outcome of the unnatural link nonsense looks like.

    People are sending link removal...

    The trouble with Microsoft

    by Rian van der Merwe
    Oct 28, 2013
    John Gruber in Thoughts and Observations Regarding This Week’s Apple Event Introducing the iPad Air and Retina iPad Mini:

    This puts Microsoft in a tight spot. Apple gives away software for free in exchange for your buying their hardware. This is not charity. It’s also in marked contrast to Google, who gives away software for free in exchange for selling your attention (and personal information) to advertisers. Apple and Google are squeezing Microsoft from both sides, and the result is...

    SEOs Get Ready For 15% Reduction In Google Rich Snippets

    rustybrick
    by rustybrick
    Oct 28, 2013
    As many of you know, Matt Cutts, Google's head of search spam, announced at PubCon that you should expect a 15% reduction in the amount of rich snippets and authorship displayed in the Google search results...

    How computer automation affects our ability to learn

    by Rian van der Merwe
    Oct 27, 2013
    Nicholas Carr wrote a really interesting article on the dangers of computer automation. In All Can Be Lost: The Risk of Putting Our Knowledge in the Hands of Machines he weaves together stories about airline crashes and Inuit hunters to make salient points like this:

    Psychologists have found that when we work with computers, we often fall victim to two cognitive ailments — complacency and bias — that can undercut our performance and lead to mistakes. Automation complacency occurs when a...

    Is Google building a hulking floating data center in SF Bay?

    by Daniel Terdiman
    Oct 25, 2013
    Something big and mysterious is rising from a floating barge at the end of Treasure Island, a former Navy base in the middle of San Francisco Bay. And Google's fingerprints are all over it.

    It's unclear what's inside the structure, which stands about four stories high and was made with a series of modern cargo containers. The same goes for when it will be unveiled, but the big tease has already begun. Locals refer to it as the secret project.

    The forgotten role of teachers in mobile education

    by Rian van der Merwe
    Oct 25, 2013
    The importance of research and participatory design appears to be kind of a theme on the site this week. I just keep running into articles like Sven Torfinn’s How teachers in Africa are failed by mobile learning. He discusses how leaving teachers out of the design process is a big risk:

    My concern is that some people use the problems with education systems to justify excluding teachers from the design and development of mobile learning interventions. Teachers’ voices are marginalised. And...

    Link Reclamation - Whiteboard Friday

    Oct 24, 2013
    The one thing any good marketer appreciates more than a mention of their brand is a link back to their own domains. For a variety of reasons, some authors—no matter how well meaning they are—don't include that link with the mention. With the right tools and a little diplomacy, these are some of the easiest opportunities to earn valuable links back to our own properties, and in today's...

    SEO is Alive!

    by Tadeusz Szewczyk
    Oct 24, 2013
    *

    When I started out this blog over 6 years ago I said what nowadays is almost a running gag: "SEO is dead". So you could assume I am the most unlikely person to tell you that SEO is alive. Take a look at the context of my attention grabbing claim back then: I introduced a new kind of SEO, a better one.

    For lack of any better term I referred to the new school of SEO simply as SEO 2.0

    My blog is still called SEO 2.0 despite the "2.0" hype being long gone and most things "2.0" being...

    Google Matt Cutts Hints At Upcoming SEO Changes At PubCon

    rustybrick
    by rustybrick
    Oct 24, 2013
    One of the highlights of the year for me is Matt Cutts talk at PubCon. So me not being there, being 6,000+ miles away, was unfortunate. It was the first PubCon I've missed in, well, I can't remember...