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Industry News

Catch up on interesting new discussion and industry news.

    Content modules for Responsive Web Design

    by Rian van der Merwe
    Nov 21, 2013
    By now it’s been well drilled into our heads that web design starts with content, not with graphics. However, in practice, getting real content before the design process starts is challenging at the best of times, and it’s made even more difficult by the fact that we have to try to get to content parity across all types of devices.

    So to deal with this complexity we come up with more pragmatic guidelines. Mark Boulton’s “Structure First. Content Always.” is certainly a more realistic...

    Should I use the disavow tool even if there's not a manual action on my site?

    Nov 20, 2013
    Should webmasters use the disavow tool, even if it is believed that no penalty has been applied? For example, if we believe 'Negative SEO' has been...

    Google Can Tell Us If Our Sites Are Impacted By Panda Or Penguin But They Don't

    rustybrick
    by rustybrick
    Nov 20, 2013
    I spotted a very interested comment by Google's head of search spam, Matt Cutts at Hacker News. The obvious comment is that Matt Cutts outs thecupcakeblog.com as being impacted in a negative way by the Panda algorithm...

    Some open questions on the Techrunch redesign

    by Rian van der Merwe
    Nov 20, 2013
    Brad Frost’s article on the Techcrunch redesign is a great case study of a modern responsive design process. A few things stood out for me, and remain open questions that I wish I could ask Brad about.

    First, there is no mention of user research. There was a kick-off meeting, with some Design Studio work, but how did they identify user needs, and why was there no user testing on their prototypes? That’s a bit perplexing.

    Second, it’s really nice to see Brad take a more nuanced stance on...

    Demanding slower development cycles for apps

    by Rian van der Merwe
    Nov 19, 2013
    Daniel Jalkut discusses the rate of software/app updates in Stagnation Or Stability?:

    As an onlooker, it’s easy to associate dramatic change and motion with competence, and quiet refinement with laziness. We must draw on our own experiences attempting to build great things to appreciate how much work takes place in stillness, to have faith that even though things may appear stagnant, a benefit of frictionlessness is resulting. An app at rest may be in that long, arduous phase of becoming...

    Bing Previews Its Role In Providing Natural Language Voice Search On Xbox One

    dannysullivan
    by dannysullivan
    Nov 19, 2013
    When Microsoft’s next-generation gaming console, the Xbox One, comes out on Friday, it will arrive with Bing built-in to power a range of searches from games to music to television programs — and searches you can do just by speaking to the Xbox. Today, Bing shared a preview of how this will work.

    On the Bing blog, Microsoft highlighted some of the searches Bing will be able to perform, writing: When we watched Star Trek decades ago, the idea of talking to a computer seemed like pure science...

    Incisive Media To Kill SES Brand, Rename Conference “ClickZ Live”

    dannysullivan
    by dannysullivan
    Nov 18, 2013
    SES — formerly Search Engine Strategies — is about to undergo another name change, this time to “ClickZ Live.” The news comes from an email that Incisive Media sent to various contributors.

    From the email: Tomorrow is a big day for ClickZ and its sister brands Search Engine Watch and SES, and as our valued contributors, we wanted you to hear our big news first. In a natural transition that recognizes the ever-evolving changes taking place in the digital marketing industry and the more...

    YouTube Goes Down

    dannysullivan
    by dannysullivan
    Nov 18, 2013
    We don’t know why yet, but YouTube has gone down — the home page showing only an error page saying that “a team of highly trained monkeys” is looking at the situation.

    Here’s what’s being shown...

    Is it necessary for every page to have a meta description?

    Nov 18, 2013
    Is it necessary for each single page within my website to have a unique metatag description? Walter, Leiden, Netherlands Learn more about titles and...

    After Two Years Of Broken Promises, Does Google Need To Explain More to Maintain Trust In Search?

    dannysullivan
    by dannysullivan
    Nov 18, 2013
    For two years running, Google’s broken major promises about search. It began doing paid inclusion in 2012, which it once called “evil.” This year, it’s experimenting with banner ads it said would never be allowed. Both represent major philosophical shifts for the company about search, but shifts it has largely avoided explaining. Does that erode user trust?

    That’s the focus of my column at Marketing Land this week, Google’s Broken Promises & Who’s Running The Search Engine?

    It looks at...