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Industry News

Catch up on interesting new discussion and industry news.

    Weighting the Clusters of Ranking Factors in Google Analytics - Whiteboard Friday

    Sep 5, 2013
    One thing we collect for our semiannual ranking factors survey is the opinions of a group of SEO experts (128 of them this year!) about the relative weights of the categories of ranking factors. In other words, how important each of those categories is for SEO relative to the others.

    In today's Whiteboard Friday, Rand explains some key takeaways from the results of that particular survey...

    Bing News Gets Easy Way To Spot Trending Stories On Twitter & Facebook

    dannysullivan
    by dannysullivan
    Sep 5, 2013
    What are the top stories being shared on Facebook and Twitter? There’s a new way to get a sense of that. Bing News got a makeover today, including new “Trending” boxes that show news content that’s popular on both of those social networks.

    Bing News Now Features Trending Topics From Facebook & Twitter on Marketing Land had the drill-down on the new features, so check it out.

    Search Privacy Low On List Of Privacy Concerns For US Internet Users

    dannysullivan
    by dannysullivan
    Sep 5, 2013
    Despite the fact that search history can be so revealing about people’s desires and interests, a new survey of US internet users finds that concern over search privacy — while significant — still ranks far behind other online privacy issues.

    The survey by the Pew Research Center covered 1,000 adults in the US, was conducted last month and asked a wide-range of questions about online privacy. You can read it here, and also see our coverage on Marketing Land: Report: Almost 90 Percent...

    Our obsession with meaningless data

    by Rian van der Merwe
    Sep 5, 2013
    Stijn Debrouwere’s Cargo cult analytics is a fantastic talk/essay on how we often get obsessed with meaningless data in the name of evidence-based decision-making. I don’t want to ruin it, because it’s one of those rare must-read pieces, but here’s a small taste:

    Pageviews is a vanity metric: something that looks really important but that we can’t act on and that tell us nothing about how well we’re actually doing, financially or otherwise. […]

    There’s nothing like a dashboard...

    Poll: Does A Manual Action Removal Impact Google Rankings?

    rustybrick
    by rustybrick
    Sep 5, 2013
    I see many threads with complaints, excitement, sadness and fear in the forums. Most have to do with Google rankings. It goes like this... The webmaster says something like, "my rankings and traffic from Google tanked," now I look and I have...

    Design and style

    by Rian van der Merwe
    Sep 4, 2013
    Don Norman points out some of the misconceptions of style in a good piece called Great Design Always Means Great Style. He concludes:

    There are many dimensions to great design, but great style is certainly among the most important. Style in appearance, style in behavior, style in the manner of interaction – style in every aspect of the product or service. Great style requires careful deliberate specification and then attention to all the details that result, for everything must be...

    Does Google take action on automatically generated pages that provide no added value?

    Sep 4, 2013
    What does Google do against sites that have a script that automatically picks up the search query and makes a page about it? Ex: you Google [risks of...

    Reports Of Another Google Update : September 4th

    rustybrick
    by rustybrick
    Sep 4, 2013
    I am seeing some early signs of a possible major Google update currently underway. The chatter has definitely spiked in the early morning hours of today, September 4th.

    This comes shortly after an unconfirmed August 21st update...

    Joining Go Fish Digital

    by Bill Slawski
    Sep 3, 2013
    Something was missing, and I didn’t exactly know what it was. Around a year or so ago, I joined a big agency, and that gave me a chance to look at a lot of sites, provide in-depth consultation audits for a number of clients, perform monthly strategy...

    An agency workflow for Responsive Web Design

    by Rian van der Merwe
    Sep 3, 2013
    I’ve been thinking about workflows for Responsive Web Design quite a bit, particularly since it’s now become our default approach on every new project (similar to Cloud Four’s recent change of heart). I’ve been especially influenced by two recent articles on the topic, namely Dennis Kardys’s A More Flexible Workflow, and Viljami Salminen’s Responsive workflow.

    I struggled a bit to make their approaches fit into how we worked, so I decided to expand on what they’ve done and draw something...