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Google may have also pushed out a local search and map algorithm and ranking update over the past week or so. There has been some recent chatter and the Bright Local RankFlux tool has been off the charts for the past couple of weeks.

As you all know, Google launched a new algorithm update on December 1st named the December 2021 product reviews update. Since then, the tracking tools have been off the charts showing insane levels of volatility and that volatility has continued through the weekend. The chatter is not as insane, when comparing what we are seeing with the tools.

Google is rolling out yet another confirmed Google search ranking algorithm update - the second Google Product Reviews Update of the year. So if you were hit by the April 2021 Google Product Reviews Update, you may see improvements if you made the necessary changes.

Google's John Mueller said in this past Friday's hangout that in rare situations some sites can get stuck in some sort of algorithmic penalty limbo or black hole state and not be able to recover because Google stopped updating that algorithm. He said this can lead to some sites not being able to recover for several years.

We are seeing big volatility again in the Google Search results as of yesterday and today, which might be the tail-end of the November 2021 Google core update. Yep, talk about timing - the Black Friday shopping is in high gear today and tomorrow.

Marie Haynes posted a Twitter poll (which I reshared a couple times yesterday) asking what you (mostly SEOs) are seeing five days into the Google November 2021 core update. About 50% of those who responded said they are not seeing much from this update on the sites they deal with.

This morning at about 5:30am ET, the Google Search Console team rolled out a new facelift and design for Google Search Console. The new design, according to Google's Daniel Waisberg is "much cleaner." Google said the design aims to improve "accessibility and user experience."

As you know, Google started to rollout the November 2021 Core Update yesterday, November 17th at around 11am ET. Below is a recap of the early chatter and data we are seeing on this update less than 24 hours after it started rolling out. Keep in mind, we expect to see more over the next several days but I wanted to share some of the early reports on the impact of this update.

Right before the big Thanksgiving Black Friday and Cyber Monday holiday season Google decided to flip the switch and roll out a core update. Google just announced that it will begin rolling out later today the November 2021 Core Update.

As you know, we are all awaiting the next big Google core algorithm update and while we know it will be coming, we are all wondering if it will come by the year end? John Mueller of Google was asked this and he said, he does not know.