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Industry News

Catch up on interesting new discussion and industry news.

    Product strategy doesn’t start with a technology choice

    by Rian van der Merwe
    Jan 17, 2014
    James Stout explains how Responsive Design won’t fix your usability issues for you. If your site is bad before the redesign, those problems won’t just magically go away once you’ve gone responsive. It’s a good article, and I especially like this bit:

    But in the face of all this great technology, it’s more important than ever to avoid the “features for features’ sake” pitfall. Maintain that ever-present purpose and goal and be deterministic concerning whether these technologies help drive...

    Why Guest Posting and Blogging is a Slippery Slope - Whiteboard Friday

    Jan 16, 2014
    While guest posting can be a wonderful way to build your authority and earn links, it takes a huge amount of effort, and it's easy for marketers to start slipping down the "Guest Posting Slope of Madness." One of Rand's predictions for marketing in 2014 is that Google will begin to crack down on low-quality guest posts, and in today's Whiteboard Friday, he clears up some of the misconceptions...

    Google Apologizes For The Hotel Listing Hijack In Google Places

    by rustybrick
    Jan 16, 2014
    I have to assume most of you by now heard about the huge mess going on with Google Maps business listing in the hotel sector...

    If you don’t like it, unfollow it

    by Rian van der Merwe
    Jan 15, 2014
    In The Joy of Unfollowing Maureen O’Connor takes on the idea that it’s possible to “do social networks wrong”. Here’s her take on whether it’s possible to “share too much” on Facebook or Twitter:

    No. There is no such thing as TMI on the Internet. We are living in a post-TMI age, and everyone needs to deal with it. Preferably by using the “unfollow” button.

    There is such a thing as too much information for you. There is such a thing as information the speaker will later regret. But...

    Will Keywords be Replaced by Topics for Some Searches?

    by Bill Slawski
    Jan 15, 2014
    The example for the post I was writing for today appears to have been hijacked by the Simpsons. They made an apology to Judas Priest, after referring to the band as a death metal band. The image below is from a Guardian news article on the apology...

    Are results in different positions ranked by different algorithms?

    Jan 15, 2014
    Do Google use the same algorithm to rank all the results on page 1, or different algorithms for a wider variety in the results? (Pos. 1-3 - primary...

    Optimization is NOT “Just Marketing”

    by Tadeusz Szewczyk
    Jan 15, 2014

    There are a lot of articles recently telling us that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of digital, internet, inbound or content marketing. I’m really tired of reading this cliché. There are two reasons for that: I consider myself an optimizer not a marketer. marketing is only a small subset of optimization.

    Optimization means improvement. Marketing means bringing something to a market.  I guess this sounds very much like abstract...

    Industry Web Conference: information and discount code

    by Rian van der Merwe
    Jan 15, 2014
    I’m excited to be part of Industry Web Conference in April this year, alongside some people I’ve admired for a long time. I’m going to be talking about a thing that’s fallen out of fashion a little bit over the past year or so: Deliverables. Yep — the business we’re supposed to be getting out of. So I’m a bit nervous about the talk, but I hope people will give it a chance.

    The talk is called Getting back into the (right) deliverables business, and here’s a little more about it:

    I feel...

    Making meaningful products

    by Rian van der Merwe
    Jan 14, 2014
    In Product Kyle Neath asks:

    We are focused on likes, app opens, hours spent, pageviews, and company valuations — but do these translate to a better future? Are we using ads to provide for a connected humanity, or conning people into conspicuous consumption? It’s hard to judge. I do know that it just feels right when you build a good product. [...]

    That’s really the core of it: how can we create financially sustainable products that bring people joy and make the world a better...

    Thousands Of Hotel Listings Were Hijacked In Google+ Local

    by dannysullivan
    Jan 14, 2014
    Thousands of hotels listed within Google+ Local appear to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. Google+ Local listings are what Google depends on to provide results in Google Maps or Google Search, when people look for local businesses. A Hijacked URL

    For example, here is the “verified” page for the Courtyard Marriott in Sherman Oaks, California:

    The arrows show how the URLs for the hotel’s official...