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Industry News

Catch up on interesting new discussion and industry news.

    AltaVista Officially Closes — What Will Pawnee Do!

    dannysullivan
    by dannysullivan
    Jul 8, 2013
    We mourned the closing of AltaVista when it was announced at the end of last month. But today’s the day it actually closed. No more AltaVista. Gone. Perhaps no one will suffer as much as the inhabitants of Pawnee, Indiana.

    The fictional town from the TV show Parks & Recreation has mentioned AltaVista in various episodes over the years, perhaps giving the now-defunct search engine the most recognition in the Media Blitz episode from Season 3.

    Ben Wyatt’s failure as a teenage mayor is...

    How to convince clients to think about content before they think about graphics

    by Rian van der Merwe
    Jul 8, 2013
    I recently had to convince a client to pause their redesign efforts and work on their content first. This is how I did it. I tried to stay away from UX jargon and overly technical arguments. There is obviously much more to say about Content Strategy and related disciplines, but this was an exercise in trying to make a succinct argument by only focusing on information that’s most relevant to the client. I’m posting it here in the event that it might be useful to those who have to make similar...

    The Definitive Guide to Technical Mobile SEO

    Vanessa Fox
    by Vanessa Fox
    Jul 8, 2013
    At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks mobile content and presents it to searchers on mobile devices.

    She also talked about Google’s recent announcement that the mobile user experience is a factor in how Google ranks results for smartphone searchers.

    Below more details on that, as well as resources on how best to architect your...

    We can’t blame the internet for our problems

    by Rian van der Merwe
    Jul 6, 2013
    By now most people have read Paul Miller’s I’m still here: back online after a year without the internet. The article is certainly deserving of all the attention it received back in May. I’m not sure what I expected — perhaps a gloating, holier-than-thou account of the virtues of going on an internet sabbatical to “find yourself”. But that’s not what this is. It’s a raw, often sad, always authentic account of a year that didn’t go at all as expected.

    There is much to discuss and analyze in...

    Sorting out messy online reputations

    by Rian van der Merwe
    Jul 6, 2013
    Graeme Wood takes a fascinating look at The World of Black-Ops Reputation Management for New York Magazine:

    Whoever he was, it seemed that “Xander Fields” had built a whole Potemkin universe of positive-press websites that amplified made-up praise, often by made-up people, for a handful of rich folks with messy online reputations. I was now deep down in a ­rabbit hole but hadn’t yet landed with a ­satisfying thud. Who was “Xander Fields”?

    I love reading stories like this. Consider...

    July 2013 Google Webmaster Report (Google Is Hot)

    rustybrick
    by rustybrick
    Jul 5, 2013
    It was an incredibly busy month in the Google SEO/Webmaster world. Besides for Google announcing the spam algorithm, explaining about Panda's slower rollouts, releasing a new mobile ranking factor and pushing out a multi-week update...

    The significance of zombie literature

    by Rian van der Merwe
    Jul 4, 2013
    Mark McGurl wrote a fascinating essay on the recent Zombie Renaissance in literature:

    We are living in a time when what counts as “life” is in significant scientific dispute, and in the heyday of zombie computers and zombie banks, zombie this and zombie that. Why wouldn’t we also be living in a time of zombie literary forms? Whatever their specific emphases and intricacies, all these zombies represent a plague of suspended agency, a sense that the human world is no longer (if it ever...

    Context is King: Google Parameterless Searches

    by Bill Slawski
    Jul 4, 2013
    In the very near future, you may be able to perform searches at Google without bothering to type or speak a query. Instead, you might be able to just shake your phone, or hold down a button for a certain amount of time, and tell your phone something like “search now”. Known as parameterless searches, [...]

    The post Context is King: Google Parameterless Searches appeared first on SEO by the Sea.

    16 SEO Tactics That Will NOT Bring Targeted Google Visitors

    Jill Whalen
    by Jill Whalen
    Jul 3, 2013
    In an effort to keep you from spending your precious time on supposed SEO tactics that will have absolutely no effect on your rankings, search engine visitors, conversions or sales, I present you with 16 SEO tactics that you can remove from your personal knowledge base and/or SEO toolbox as being in any way related to SEO

    Can You Test The Google Disavow Tool?

    rustybrick
    by rustybrick
    Jul 3, 2013
    I am surprised this topic has not come up more often in the SEO forums - the topic of being able to test the Google Disavow Tool but uploading a file, waiting, removing links...