Industry News
Catch up on interesting new discussion and industry news.
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Google Tests Zero Results On Desktop Again?
Back in March 2018, Google began testing showing no results, aka zero results, in the Google search results. Google then reverted it after the backlash and then launched it only on mobile for only time/date, conversion or math related queries. Well, now it seems Google may be testing showing it on the desktop results.
Opinion News Found By Machine Learning at Google
by Bill Slawski
Dec 4, 2020
Dec 4, 2020
Opinion News in Top Stories Earlier this year, I wrote a post about news stories that are shown in carousels in Google Top Stories Are Chosen By Importance Scores The patent I wrote about in that post told us that Google may attempt to show...
Google December 2020 Core Update Is Live - Here Is What We See Now
Google has launched the December 2020 Broad Core Update yesterday afternoon, this comes after SEOs eagerly awaiting an update since the May 2020 core update seven months ago. Some thought we might not get another core update in 2020 but we did.
How to Come Up With Tangential Content Ideas — Whiteboard Friday
Dec 3, 2020
In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. My name is Amanda Milligan. I'm the Marketing Director at Fractl, an agency that helps brands...
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi. My name is Amanda Milligan. I'm the Marketing Director at Fractl, an agency that helps brands...
December 2020 Google Webmaster Report
November was a pretty busy month where Google gave us a date for the launch of the page experience update and with that...
December 1 Google Search Ranking Algorithm Update
There may be another Google search ranking algorithm update rolling out again. This one started around Tuesday, December 1, 2020. Google has not confirmed this but there is chatter and the tracking tools are also showing an update.
Image Link Building — Best of Whiteboard Friday
Nov 26, 2020
Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let's dive in!
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, Moz fans, welcome to another...
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, Moz fans, welcome to another...
Was There A Google Update Earlier This Week?
Starting around Monday, November 23rd, there has been some signals that Google was pushing out another Google search algorithm ranking update. But the chatter is almost non-existent while some of the tools show big changes. Here is what I see, but again, this seems like a very narrow update at best.
Google Deletes Its Autogenerated Web Stories & They Now 404
The other day I reported how Google was showing featured snippets with overlays but some of those featured snippets were autogenerated web stories generated by Google's own AI techniques. Well, after I covered it last night again at Search Engine Land and spoke to Google about it, it seems Google has deleted and 404ed those web stories.
Large Spike Google My Business Suspensions
There has been a large number of recent complaints that Google is suspending tons of Google My Business listings. It seems these are account wide suspensions, where if you have multiple business listings in your account, all those listings would be suspended together.
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