Industry News

The past month in Google SEO and webmaster land was a bit insane...

Google announced that on July 1, 2021 it began to roll out the July 2021 core update. We knew we would soon see another core update, and Google delivered this one a month after the June 2021 core update. This one seems to have started out pretty strong and many are seeing big changes with this update.

Yesterday, June 30th, there may have been an unconfirmed update, just two days after Google ran the spam update - which ran on the 28th and would have then been seen more on June 29th than the 30th. But who knows, maybe it ran into the 29th and what we are seeing are fluctuations due to part two of the spam update?

Google has confirmed that on June 28, 2021 it has released part two of the search "spam update." Part two of the update started and completed on a single day, June 28th, like part one did on June 23rd. This impacted global searches across both web and image results.

Google has confirmed that on June 23, 2021 it has released a search "spam update." The update started and completed on a single day, June 23rd. Google did not say exactly what type of spam it targeted with this update but just linked to its general spam prevention notices.

There has been what I would call light fluctuations in the Google search results over the past several days, some a bit over the weekend as well. There is more than the average chatter and fluctuations that you would typically see but not at really big Google update levels.

So yesterday, Google not only said the June 2021 core update finished rolling out on June 12th, but also said that on June 15th it began to start the slow process of rolling out the page experience update. Reminder, this was suppose to roll out in May but it was delayed for undisclosed reasons.

Well, the June 2021 core update that was announced on June 2nd, began rolling out at 6:30pm ET on June 2nd, but was not really felt much until a few days later is officially done rolling out. It actually took about ten-days to fully roll out and ended on June 12th.

There has been a heck of a lot of chatter from the SEO industry over the weekend, starting late Friday, June 10th, and then heating up June 11th and June 12th. Google has been doing this weekend updates for a couple of months now, all going unconfirmed, outside of the product reviews update and the June 2021 core update.

The New York Times published a story on how Google has been working on and continues to work on algorithms aiming at preventing sites that extort people from ranking well in Google Search. The Google Predator algorithm (which I am kind of calling it) aims to remove slanderous content from appearing in Google's search results for people's names but it goes beyond that.