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Industry News

Catch up on interesting new discussion and industry news.

    Google Issues Massive Manual Actions In Poland For Link Networks

    rustybrick
    by rustybrick
    Nov 24, 2014
    Over the weekend, savvy webmasters and SEOs noticed a huge spike in complaints around manual actions issued within Google Webmaster Tools in the Polish regions. Google has indeed penalized a large link network in Poland.

    How a Search Engine Might Use Entities to Respond to Compositional Queries

    by Bill Slawski
    Nov 23, 2014
    A compositional query may be aimed at providing a data point to identify another related data point as an answer or solution to that query. For example, the following two queries are compositional queries and focus upon an answer at a fixed location...

    In defense of enterprise software

    by Rian van der Merwe
    Nov 21, 2014
    I like Jordan Koschei’s defense of enterprise software work in UX for the Enterprise. This is what I get to do every day at Jive:

    As designers, we live to solve problems, and few problems are larger than those lurking in the inner depths of a global organizations. After all, Fortune 500s tend to have a “just get it done” attitude toward internal tools, resulting in user experiences that aren’t well designed or tested. By giving those tools the same attention to experience that you give...

    How Can the Value of Top-of-Funnel Channels be Measured - Whiteboard Friday

    Nov 20, 2014
    Rand has talked many times about what he calls "serendipitous marketing," where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about content marketing, public relations, and other top-of-funnel efforts is how to prove their value. 

    In today's Whiteboard Friday, Rand offers up three ways you can attempt those...

    Free Ride? In Europe, Google Will Remain Firefox Search Default Despite No Deal

    dannysullivan
    by dannysullivan
    Nov 20, 2014
    How much does it cost to be Mozilla’s Firefox search provider in Europe? Perhaps nothing — because Google will continue to be the provider there despite not having any formal deal with Mozilla, come this December.

    Yesterday, it was big news that Mozilla announced new deals making Yahoo the default search provider for Firefox in the US, Yandex for Russia and Baidu for China. Previously, Google had been the provider in all these countries.

    While no terms were disclosed, the Google deal has...

    Insightful Connections Between Entities on Google’s Knowledge Graph

    by Bill Slawski
    Nov 20, 2014
    We’re used to search engines matching the keywords we query, returning pages that contain those words. But what if search engines worked differently? It seems like search engines are starting to do that, with more direct answers to searches that...

    How Google Can Screw Publishers Less With Google Answers: A Solution

    rustybrick
    by rustybrick
    Nov 20, 2014
    I think I have a good solution for the anger between publishers and Google over Google Answers. Offer action links within the search results answer box that publishers can select and manage within Google Webmaster Tools.

    Google: We're Experimenting With Mobile-Friendly Ranking Factors

    rustybrick
    by rustybrick
    Nov 19, 2014
    A single line added to Google's announcement about their mobile-friendly labels rolling out to mobile searchers said that Google is experimenting with using mobile-friendly criteria in their ranking algorithms...

    Google Now Officially Showing Mobile Friendly Labels; Want Them?

    rustybrick
    by rustybrick
    Nov 19, 2014
    Since 2012, Google has been testing mobile-friendly labels in the search results. Most recently, Google ramped up those tests by testing mobile icons, not mobile friendly icons and text based mobile friendly labels...

    Google Is Experimenting With Special Ranking For Mobile-Friendly Sites

    dannysullivan
    by dannysullivan
    Nov 18, 2014
    Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what seems like a boost for those providing a great experience.

    Google said today that it is experimenting with giving sites that have earned its new mobile-friendly label some type of special treatment within its ranking algorithm. From the post:

    We see these labels as a first step in helping mobile users to have a better mobile web experience. We are...