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Industry News

Catch up on interesting new discussion and industry news.

    Bring your local business online #5: Differentiate your business from the competition

    Oct 6, 2014
    Video #5 in a series to help build an online presence for your local business. With Scott's business as a realtor, see how to demonstrate that your...

    Bring your local business online #6: Engage customers with a holistic online identity

    Oct 6, 2014
    Video #6 in a series to help build an online presence for your local business. We'll end the series by showing how Scott makes sure his online...

    Chatter: Google Penguin or Panda Refresh Happening?

    rustybrick
    by rustybrick
    Oct 6, 2014
    The forums and SEO community has been buzzing all weekend about major shifts in the Google search rankings. Some are 100% positive it is the final roll out of Panda 4.1 while others are saying Google is rolling out Penguin 3.0.

    I am honestly not sure if it is either...

    Google Acquires 55 Yahoo! Patent Filings

    by Bill Slawski
    Oct 5, 2014
    It was a surprise to see a number of Yahoo! patents listed in Google’s assignment database as having been assigned to Google. With news recently that Yahoo would be closing the Yahoo Directory, that seemed like a strategic choice. Now I’m wondering...

    Is Google Really Releasing Penguin 3.0 Next Week? Maybe...

    rustybrick
    by rustybrick
    Oct 3, 2014
    Yesterday at SMX East, I reported on Search Engine Land in real-time that Google's Gary Illyes said on stage that Penguin may come next week.

    Tomorrow, which is Yom Kippur, will be the one-year anniversary of the last Penguin refresh, Penguin 2.1...

    How to Convert a Client's Goals into Reportable Metrics - Whiteboard Friday

    Oct 2, 2014
    Metrics are really only effective markers of business success if they're measuring your progress toward your organization's goals. How, though, do we make the leap from goals to reportable metrics? In today's Whiteboard Friday, Dana DiTomaso (a partner at Kick Point and a MozCon 2014 speaker!) walks us through that process. Want to see more from Dana? You can watch her presentation "Prove...

    Was I Hit By Google Panda 4.1? Looks Like I Was...

    rustybrick
    by rustybrick
    Oct 2, 2014
    Last Thursday, September 25th, Google announced that they began rolling out Panda 4.1 - a revised algorithm to improve their detection of Panda like signals and ultimately aim at helping smaller sites do better with the algorithm...

    Don’t be a manager like Dora

    by Rian van der Merwe
    Oct 1, 2014
    Just as my 5-year old exits her Dora the Explorer phase (to replace it with “Let it go! Let it gooooo!”), my 2-year old enters hers with the force of a thousand purple monkeys. So, look, I read a lot of Dora books these days. Recently Penny the Pony’s Big Race has been quite the hit. It’s about Dora trying to get her horse to… wait, who am I kidding. I’m sure you care about the plot as much as I do.

    Anyway, there’s one part of the story that irritates me way above my average annoyance...

    Google's Online Order Shipment Comes With Search Algorithm Help Request

    rustybrick
    by rustybrick
    Oct 1, 2014
    Thomas Steiner, a PhD Customer Solutions Engineer for Google in Hamburg, Germany placed an order online at Lieferello for some cold beverages and in his order shipment box he found this colorful letter. In a sense, they bribed Thomas with an extra free bottle...

    At SMX East; Presenting on Google and the Semantic Web

    by Bill Slawski
    Oct 1, 2014
    The Semantic Web is making an even stronger appearance recently at Google than it has in the past. With knowledge panels, carousels listing all kinds of things (and people and places), structured snippets merging query answers with question answers...