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Industry News

Catch up on interesting new discussion and industry news.

    Was I Hit By Google Panda 4.1? Looks Like I Was...

    rustybrick
    by rustybrick
    Oct 2, 2014
    Last Thursday, September 25th, Google announced that they began rolling out Panda 4.1 - a revised algorithm to improve their detection of Panda like signals and ultimately aim at helping smaller sites do better with the algorithm...

    Don’t be a manager like Dora

    by Rian van der Merwe
    Oct 1, 2014
    Just as my 5-year old exits her Dora the Explorer phase (to replace it with “Let it go! Let it gooooo!”), my 2-year old enters hers with the force of a thousand purple monkeys. So, look, I read a lot of Dora books these days. Recently Penny the Pony’s Big Race has been quite the hit. It’s about Dora trying to get her horse to… wait, who am I kidding. I’m sure you care about the plot as much as I do.

    Anyway, there’s one part of the story that irritates me way above my average annoyance...

    Google's Online Order Shipment Comes With Search Algorithm Help Request

    rustybrick
    by rustybrick
    Oct 1, 2014
    Thomas Steiner, a PhD Customer Solutions Engineer for Google in Hamburg, Germany placed an order online at Lieferello for some cold beverages and in his order shipment box he found this colorful letter. In a sense, they bribed Thomas with an extra free bottle...

    At SMX East; Presenting on Google and the Semantic Web

    by Bill Slawski
    Oct 1, 2014
    The Semantic Web is making an even stronger appearance recently at Google than it has in the past. With knowledge panels, carousels listing all kinds of things (and people and places), structured snippets merging query answers with question answers...

    New Panda Update; New Panda Patent Application

    by Bill Slawski
    Sep 29, 2014
    Google’s Pierre Far announced on his Google+ page that Google was releasing a new Panda update that supposedly included some new signals that could potentially help “identify low-quality content more precisely.” The Google+ post also tells us that...

    Google Panda 4.1 Now Rolling Out; Aims To Help Smaller Web Sites

    rustybrick
    by rustybrick
    Sep 29, 2014
    One of my fears was that Google would announce a big algorithm update while I was offline for Rosh Hashanah and they did just that - although the update was not Google Penguin, it was Google Panda related.

    This one...

    The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close

    dannysullivan
    by dannysullivan
    Sep 26, 2014
    For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing.

    Yahoo shared the news today, a short paragraph that’s part of announcing two other closures, under a headline of “Progress Report: Continued Product Focus.” That sure fails to give the Yahoo Directory its...

    Using Query User Data to Classify Queries

    by Bill Slawski
    Sep 26, 2014
    It can be difficult classifying a query for a search engine based upon the query itself. For example, you could classify the query “lincoln” based upon: President Abraham Lincoln The location, Lincoln,Nebraska The Lincoln brand of car (shown with...

    How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers - Whiteboard Friday

    Sep 25, 2014
    It's easy to think that conversion is the end goal for most marketing teams, but any business that relies on customer loyalty needs to take a it a step farther. In today's Whiteboard Friday, Rand explains a few of the reasons that people we thought were new customers often decide to leave.



    For reference, here's a still of this week's whiteboard!

    Video transcription...

    Panda 4.1 — Google’s 27th Panda Update — Is Rolling Out

    dannysullivan
    by dannysullivan
    Sep 25, 2014
    Google has announced that the latest version of its Panda Update — a filter designed to penalize “thin” or poor content from ranking well — has been released.

    Google said in a post on Google+ that a “slow rollout” began earlier this week and will continue into next week, before being complete. Google said that depending on location, about 3%-to-5% of search queries will be affected.

    Anything different about this latest release? Google says it’s supposed to be more precise and will allow...