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Industry News

Catch up on interesting new discussion and industry news.

    Why do paid links violate Google's guidelines while other ads don't?

    Nov 27, 2012
    Google gives penalties to sites who do paid links, but doesn't penalize site with other ads such as AdSense, Chitika, etc. Why? They both are source...

    How PRWeb Helps Distribute Crap Into Google & News Sites

    by dannysullivan
    Nov 26, 2012
    “What’s the use of PRWeb?,” tweeted Megan McCarthy of Reuters, trying to digest how that service ended up circulating a fake Google acquisition story. Come along, Megan and others, and I’ll explain one of the sorriest uses, getting crap into Google News and out into news sites.

    For those who somehow missed today’s big tech news, PRWeb ran a press release saying that WiFi provider ICOA was being acquired by Google for $400 million. Plenty of outlets carried the news, until denials from both...

    Up Close: Using The “News Keywords” Tag For Google News

    by dannysullivan
    Nov 26, 2012
    It’s been about two months since Google launched a “news keywords” meta tag for news publishers. How’s it going? Why didn’t Google the standard meta keywords tag? The company’s not saying, but it did shed a little more light on how to use the tag.

    Google launched the news keywords tag in September, designed as a way for news publishers to work around the fact that often the key terms they want their stories to be found for don’t make it into the story headlines.

    The primary reason for...

    Google Ads Pitch Making Google Your Homepage

    by dannysullivan
    Nov 26, 2012
    It can seem odd that people search for “Google” on Google, but they do. And for those who do within Google News, the company has been running ads encouraging them to make Google their homepage.

    I noticed this happening in the middle of last month, and you can still see it happening today:

    The ad says, “Make Google Your Homepage” with the message “Access Google Conveniently By Setting It As Your Browser Homepage,” as you can see in close-up below:

    I’ve seen at least one other...

    Why might Googlebot get errors when trying to access my robots.txt file?

    Nov 26, 2012
    I'm getting errors from Google Webmaster Tools about the Googlebot crawler being unable to fetch my robots.txt 50% of the time (but I can fetch it...

    Bing Testing Social Sidebar With New Look, More Answers

    by dannysullivan
    Nov 23, 2012
    It’s been about six months since Bing unveiled its Social Sidebar, and the search engine is now testing a new format that drops the gray background and which shows more matching content from friends and social networks. Before & After

    Here’s an example of how the Social Sidebar still looks for most people:

    Here’s the “after” view, or how it appears to the tiny number of people seeing the new look: The Visual Changes

    In terms of visual changes, the new format: Replaces the gray...

    What has having your own blog taught you about SEO?

    Nov 21, 2012
    Have you learned something about SEO that you wouldn't know if you haven't had your blog? diCrox, Madrid, Spain Visit Matt's blog: www.mattcutts.com...

    Ouch: Relationship Building is Not about SEO at All!

    by Tadeusz Szewczyk
    Nov 21, 2012

    It's official now: relationship building replaces link building in SEO. I've been preaching relationships for years as part of SEO 2.0 but now the approach arrived in the SEO mainstream. I'm glad it has. There is just one problem with relationship building as applied using the old school SEO mindset: it doesn't scale! Ouch!

    You can't build 100 relationships like you built 100 links in the era of SEO 1.0

    So relationship building is not a one to one replacement, it's much more than...

    Is There a Long Tail to Referral Traffic?

    by randfish
    Nov 21, 2012
    I was recently chatting with my friend Matthew Brown of AudienceWise about the distribution of the web’s traffic, and we both wondered – do referrals from external domains follow a “long tail” distribution pattern?

    I surmised that only ~20% of the referrals that the average website receives comes from the tail of the distribution curve, whilst Matt felt that number should be considerably larger. As a first step, I figured I’d check SEOmoz.org’s own referral traffic (via Google Analytics) to...

    Do you think that "Search Engine Optimization" should be renamed?

    Nov 20, 2012
    Hi Matt, do you think that search engine optimization is descriptive in the way it is used today? Do you think we need to call it something else?...