Industry News
Catch up on interesting new discussion and industry news.
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Google Search Console August 19th Query Report Drop Clarified
Remember we reported that Google dropped anonymous queries from the Search Analytics and Performance reports in Google Search Console on August 19th? Well, Google is now clarifying that the data was never displayed but the queries they hide were previously used in the total sum but are now being removed from the total sum.
Data mines vs. data factories
Nicholas Carr discusses the importance of using the right terminology when we talk about how companies use our data in his essay I am a data factory (and so are you). On the problems with the “data mining” metaphor:
Data does not lie passively within me, like a seam of ore, waiting to be extracted. Rather, I actively produce data through the actions I take over the course of a day. When I drive or walk from one place to another, I produce locational data. When I buy something, I...
Data does not lie passively within me, like a seam of ore, waiting to be extracted. Rather, I actively produce data through the actions I take over the course of a day. When I drive or walk from one place to another, I produce locational data. When I buy something, I...
Real Work vs. Imaginary Work
The key point here is: imaginary work doesn’t count. Get to running code early. Or a rough interface. Or an outline of the copy. Whatever it is, the way to get uphill is to roll up your sleeves. Show evidence that the approach works and seek out the things that might go wrong. Then when you get over the hill, your team can trust that the work is really going to ship as planned.
— Ryan Singer, Real Work vs. Imaginary Work
— Ryan Singer, Real Work vs. Imaginary Work
When friction in software is not a bad thing
Clive Thompson digs into software that aims to add friction to our lives in his Wired essay We Need Software to Help Us Slow Down, Not Speed Up:
It’s certainly possible to slow our software, and thereby ourselves. But it’ll happen only when we become too unsettled by the speed of our journey.
His post reminds me of some other ideas I’ve read about this in the past. Chris Palmieri in A Practice of Ethics:
But some friction is borne of respect, when we present information...
It’s certainly possible to slow our software, and thereby ourselves. But it’ll happen only when we become too unsettled by the speed of our journey.
His post reminds me of some other ideas I’ve read about this in the past. Chris Palmieri in A Practice of Ethics:
But some friction is borne of respect, when we present information...
Google Search Console Reports Removes Anonymous Queries
Last week we reported that some were notice huge drops in their Google Search Console reports when using the query filter. Well, Google just posted on their data anomalies page that they have removed what they call "anonymous query."
Google Search Algorithm Update Starting On August 22
There is new chatter and signals that there may be a Google search algorithm update starting around Wednesday, August 22nd and continuing throughout today. The chatter is not as significant within the SEO community as with the Google Medic Update but many of the tools are showing signs of an update too.
SEO Negotiation: How to Ace the Business Side of SEO - Whiteboard Friday
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage.
It's what you have to offer and what the other...
Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage.
It's what you have to offer and what the other...
Vinyl Me, Please and the power of product thinking
I’ve been a Vinyl, Me Please customer since January 2015. Back then things were pretty basic. For roughly $25/month they would send you a “Record of the Month”, along with a custom art print and cocktail recipe. It was cool, and helped to expand my musical palate quite a bit.
But sometime over the over the past year or so they kicked things into high gear. VMP now offers a “Classics” track (my favorite!) and a “Hip Hop” track in addition to their “Essentials” track (the original “Record...
But sometime over the over the past year or so they kicked things into high gear. VMP now offers a “Classics” track (my favorite!) and a “Hip Hop” track in addition to their “Essentials” track (the original “Record...
Teens, cheap Instagram marketing, and our weird future
I continue to be fascinated by Instagram’s cultural and economic impact. Taylor Lorenz writes in Posting Instagram Sponsored Content Is the New Summer Job:
Helen Boogzel, CEO of Boogzel Apparel, said her company receives a steady stream of messages from young people — almost universally girls — looking to make extra money, and that teen marketing has been critical to the young company’s growth. “Some companies buy positive reviews or try to get into fashion magazines,” she said....
Helen Boogzel, CEO of Boogzel Apparel, said her company receives a steady stream of messages from young people — almost universally girls — looking to make extra money, and that teen marketing has been critical to the young company’s growth. “Some companies buy positive reviews or try to get into fashion magazines,” she said....
How not to run a remote team
In their article 5 Best Practices for Running a Successful Remote Team, “Sparky” writes:
All team members should have their working hours posted publicly, so colleagues know when they’re “on the clock,” so to speak. If you have a hybrid environment where some people are remote and others aren’t, this will help alleviate pressure on the remote employees to feel like they always have to be available. […]
It’s also a good idea to schedule daily syncs with remote people, as well...
All team members should have their working hours posted publicly, so colleagues know when they’re “on the clock,” so to speak. If you have a hybrid environment where some people are remote and others aren’t, this will help alleviate pressure on the remote employees to feel like they always have to be available. […]
It’s also a good idea to schedule daily syncs with remote people, as well...
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