Industry News
Catch up on interesting new discussion and industry news.
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Google Fred Algorithm Confirmed & Cites Overall Quality Issues
As you know, we finally received real confirmation this past Friday on the March 7th/8th update named the Google Fred update, which I believed targeted low value content sites...
The ethics of “conquering” other planets
I’ve been knee deep in hard sci-fi stories like Red Mars and Babylon’s Ashes over the past few months, so I have a special affinity for stories about space colonization at the moment. David H. Grinspoon’s The logistics and ethics of colonizing the red planet is a really interesting take on the ethics of colonizing a new planet:
Today on Earth we are grappling with the fact that you cannot “conquer” a planet, even if — especially if — it is your home and your life support system. If we...
Today on Earth we are grappling with the fact that you cannot “conquer” a planet, even if — especially if — it is your home and your life support system. If we...
Google May Have Confirmed The Fred Algorithm Update
Yesterday, during the AMA with Google session at SMX West, Google's Gary Illyes may have confirmed the Fred algorithm update that targeted low value content on March 7th/8th...
Google Responds To Allegations Of Former Googler Spamming
Several days ago, rumors started surfacing on Twitter that a former Google representation, a senior one, is now playing for the other team - spamming the search engine. Of course, no names were released but supposedly...
When video games > work
The Economist has an in-depth and very interesting feature about people1 who forego regular employment to live with their parents and play video games instead. The kicker that Escape to another world closes with is quite something…
A life spent buried in video games, scraping by on meagre pay from irregular work or dependent on others, might seem empty and sad. Whether it is emptier and sadder than one spent buried in finance, accumulating points during long hours at the office while...
A life spent buried in video games, scraping by on meagre pay from irregular work or dependent on others, might seem empty and sad. Whether it is emptier and sadder than one spent buried in finance, accumulating points during long hours at the office while...
Rogue One as a story about engineering and design ethics
Spoilers abound so proceed with caution, but Rogue One: an ‘Engineering Ethics’ Story is so very good:
What Galen Erso does is not simply watch a system be built and then whistleblow; he actively shaped the design from its earliest stages considering its ultimate societal impacts. These early design decisions are proactive rather than reactive, which is part of the broader engineering ethics lesson of Rogue One.
The exploration of how Galen didn’t just walk away but took an...
What Galen Erso does is not simply watch a system be built and then whistleblow; he actively shaped the design from its earliest stages considering its ultimate societal impacts. These early design decisions are proactive rather than reactive, which is part of the broader engineering ethics lesson of Rogue One.
The exploration of how Galen didn’t just walk away but took an...
Google Posts now gives museums, movies, musicians & sports groups dedicated space in search
Museums, musicians, movies, sports teams and sports leagues are now being given a special area for their content to appear in Google’s search results, through an expansion of the “Posts by Google” program.
Posts by Google — more commonly called Google Posts — launched last year as an experimental way for selected groups to post information directly on Google’s servers, which in turn appeared in a dedicated area of Google’s search results for relevant queries.
Google Posts originally...
Posts by Google — more commonly called Google Posts — launched last year as an experimental way for selected groups to post information directly on Google’s servers, which in turn appeared in a dedicated area of Google’s search results for relevant queries.
Google Posts originally...
Google: Phantom Updates Are Core Algorithm Update
Google has been very quiet about what SEOs have been calling the "Phantom update." The Phantom update has been floating around for the past couple years now, and we've covered it multiple times here. In fact...
Google Adds Placement Controls For Advertisers
Last week, Google got in trouble, mostly in the EU regions, for allowing their ads, including AdSense, YouTube ads and other display ads, to show up on sites that have "hateful, offensive and derogatory content...
Google AdWords Upsets Advertisers By Expanding Meaning Of Close Variants
Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said "over the coming months weâre expanding close variant matching to include additional rewording and reordering for exact match keywords...
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