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Industry News

Catch up on interesting new discussion and industry news.

    Is Google’s Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent

    Vanessa Fox
    by Vanessa Fox
    Aug 27, 2012
    In the beginning, Google matched the words in a searcher’s query to the words on a web page and ranks those pages (roughly) based on how many external links each had. Over the years, Google’s algorithms have evolved  in numerous ways, including with how Google figures out what the searcher is really looking for. Now, for instance, when you search for [U2], not only does Search Engine Land Executive News Editor Matt McGee’s site appear at the top of the results (go Matt!), but so do images and...

    New AdSense Interface Causing Lots of Problems & Issues

    by Jenstar
    Aug 21, 2012
    Google AdSense updated their reporting interface today for the first time in years.  It looks sleek, uncluttered and a very minimalist version of the old interface.  If you don’t have it updated in your account, AdSense is rolling it out to all publishers over the next few days.  For those who are in the dark, [...]

    Google Webmaster Tools Adds Clarity to Traffic Alerts: What To Do If You Receive One

    Vanessa Fox
    by Vanessa Fox
    Aug 21, 2012
    For some time (since at least March), Google webmaster tools has been sending messages to site owners about substantial traffic changes (increases or decreases) to pages of a site. Some site owners found these messages perplexing as they weren’t sure exactly what was actionable about the messages. Were the messages just informational, intended to help those who didn’t look at their analytics every day? Did they imply something specific about what Google knew about how the site? For instance,...

    Configuring URL Parameters in Webmaster Tools

    Aug 14, 2012
    If you're the webmaster of a site with URLs parameters and you'd like to help Google crawl your site more efficiently, Maile Ohye gives pointers (for...

    Please turn on two-factor authentication

    by MattCutts
    Aug 6, 2012
    You should read Mat Honan’s heartbreaking tale of a hack attack and the ensuing discussion on Techmeme. Much of the story is about Amazon or Apple’s security practices, but I would still advise everyone to turn on Google’s two-factor authentication to make your Gmail account safer and less likely to get hacked.

    Two-factor authentication means “something you know” (like a password) and “something you have,” which can be an object like a phone. Here’s a simple video about how it works:...

    “Fetch as Googlebot” tool helps to debug hacked sites

    by MattCutts
    Aug 2, 2012
    One of the most tenacious blackhat webspam techniques we continue to see is hacked sites. I wanted to remind site owners that our free “Fetch as Google” tool can be a really helpful way to see whether you’ve successfully cleaned up a hacked site.

    For example, recently a well-known musician’s website was hacked. The management firm for the musician wrote in to say that the site was clean now. Here’s the reply I sent back:

    Unfortunately when our engineers checked this morning, the site was...

    Google “Reveals Index Secrets”: Charts Indexing of Your Site Over Time

    Vanessa Fox
    by Vanessa Fox
    Jul 25, 2012
    Yesterday, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year. Total Indexed Count Google says that this count is accurate (unlike the site: search operator) and is post-canonicalization. In other words, if your site includes a lot of duplicate URLs (due to things like tracking parameters) and the pages include the canonical attribute or Google has otherwise identified and clustered those duplicate...

    Hangout from India

    Jul 9, 2012
    Matt Cutts along with several members of the search quality team have a live hangout in Hyderabad, India.

    SEO for startups in under 10 minutes

    Jun 25, 2012
    Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant.

    Learn how to engage with your audience using social networks

    Jun 25, 2012
    Learn the real-world implications that social medias can have on your business, and how to engage your audience and future users. Sign up for...