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Industry News

Catch up on interesting new discussion and industry news.

    Google To AdWords Advertisers: Google Maps Is Now Part Of Core Search

    rustybrick
    by rustybrick
    Apr 21, 2016
    Google sent an email to many of their AdWords advertisers yesterday telling them changes are coming to their search ads on Google Maps. We saw some of those changes yesterday with ads in the local finder results. But more changes are coming...

    Talk slides: User research challenges and solutions for the enterprise

    by Rian van der Merwe
    Apr 20, 2016
    Today I’m lucky enough to attend Industry Conf in Newcastle, and also do a talk on user research in large enterprises. Industry is a fantastic conference to speak at, and it’s run by one of the best and nicest people in our community—Gavin Elliot. I can’t say enough good things about the conference organization, the venue, and the quality & usefulness of the talks we’re exposed to here.

    The slides for my talk, entitled User Research Challenges and Solutions for the Enterprise, are...

    Should Google Penalize Google Play Podcasts For Link Schemes?

    rustybrick
    by rustybrick
    Apr 19, 2016
    Google's linking guidelines are pretty clear where it says "the following are examples of link schemes which can negatively impact a site's ranking in search results." They include "large-scale article marketing or guest posting campaigns with keyword-rich anchor text links...

    Satisfaction a Future Ranking Signal in Google Search Results?

    by Bill Slawski
    Apr 18, 2016
    Do you search through Google on your phone? How do you know whether or not Google is watching you as you do and keeps on eye on whether or not you like the results you receive during your searches? Could Satisfaction with search results be a...

    Google Fully Turns Off Feed To Toolbar PageRank

    rustybrick
    by rustybrick
    Apr 18, 2016
    As we reported early last month, Google began officially killing off toolbar PageRank. It started on March 7 2016 but it officially ended this past Friday, April 15, 2016.

    Any last remanent of Toolbar PageRank was officially shut off by Google...

    10 big changes with search engines over my 20 years of covering them

    dannysullivan
    by dannysullivan
    Apr 17, 2016
    Today is my 20th anniversary of covering search and search engines. To mark the occasion, I wanted to reflect on some of the big changes that I’ve seen over the past two decades of covering the space. 1. The search revolution

    Chances are, the first resource you turn to if you have a question about something is a search engine, whether it be Google, Siri, Bing, Yelp, others or a combination of services.

    This simple act, that you likely don’t think twice about, was a highly...

    Google: You Can Be Negatively Impacted By One Algorithm & Positively Impacted By Another

    rustybrick
    by rustybrick
    Apr 15, 2016
    So let's say your site was hit by Google Penguin 3.0 almost 18 months ago and you feel you are doomed. John Mueller of Google said yes, while Penguin may have hurt you badly...

    Google Slaps Mass Manual Actions For Outbound Links Over Free Product Reviews

    rustybrick
    by rustybrick
    Apr 12, 2016
    As we reported yesterday, Google slapped mass penalties for outbound links over the weekend. Google's John Mueller commented on some of those threads last night...

    Google Issues Mass Unnatural Outbound Links Penalties Over Weekend

    rustybrick
    by rustybrick
    Apr 11, 2016
    Google has issued a large number of unnatural links penalties over the weekend...

    Remote work, open offices, and focus

    by Rian van der Merwe
    Apr 7, 2016
    I recently started a new remote role as a Product Manager at Wildbit. And by “recently” I mean I’m on Day 4, so my experiences with full-time remote work is demonstrably limited. That said, there is one thing so far that I appreciate more than anything else about working in a dedicated office space in my basement: The Calm.

    I say The Calm with due reverence because I don’t just mean quietness (I have music playing most of the time). I mean the relaxed ability to work focused and...