Industry News
Catch up on interesting new discussion and industry news.
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Google: Our Quality Algorithms Don't Use Machine Learning In A Targeted Way
John Mueller from Google answered a question about if Google's search quality algorithms, such as Panda, Penguin and others...
The Periodic Table of SEO Success Factors: 2017 edition now released
Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased. Factors related to site identity and personal social sharing have been dropped entirely.
Below is a further explanation behind the changes, along with a reintroduction to the table, for those who are new to it. For those who just want the...
Below is a further explanation behind the changes, along with a reintroduction to the table, for those who are new to it. For those who just want the...
Learning SEO, Summer 2017
In January, I wrote a post titled, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO. I included in that post links to a number of pages that I thought might be helpful to someone learning SEO. On my walk this morning...
Google: We Can Ignore Links On Any Site Including Forbes & Entrepreneur
Yesterday we covered how a link seller was trying to sell links to a Googler and we posted some advice around that not being the best idea. Well...
How Does Google Handle CSS + Javascript "Hidden" Text? - Whiteboard Friday
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about hidden text, hidden text of several kinds. I really don't mean the spammy, black on a black background, white on a white background-like, hidden text type of keyword...
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about hidden text, hidden text of several kinds. I really don't mean the spammy, black on a black background, white on a white background-like, hidden text type of keyword...
Tip Of The Day: Don't Sell Links To Googlers
For the life of me, I don't get how lazy some of these spammers or link sellers are. Why would you email someone at an @google email address or someone who is a known search quality representative that you are selling links...
Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
In February, The Wall Street Journal stopped participating in a program allowing Google visitors to bypass its paywall. The publication has now discovered, as was predicted, that it no longer gets as much traffic from Google.
In an interview with Bloomberg, The Wall Street Journal reported that its Google traffic plunged 44 percent after leaving the “First Click Free” program.
First Click Free allows visitors from Google to access articles that are normally behind paywalls for free,...
In an interview with Bloomberg, The Wall Street Journal reported that its Google traffic plunged 44 percent after leaving the “First Click Free” program.
First Click Free allows visitors from Google to access articles that are normally behind paywalls for free,...
June 2017 Google Webmaster Report
Over the past month we had a very volatile Google search ranking landscape. The whole month, the rankings and algorithms seemed to have not kept still at all. It wasn't a massive update in my opinion, but the shuffles have kept the SEO community unnerved...
Google: No Plans For Mobile-First Index Test Sandbox Preview
Before Google made a massive index change in 2009 or so named Caffeine, Google released a public sandbox for you to preview the changes in the search results based on this index change...
Ranking Fluctuations: What to Expect + How to React - Whiteboard Friday
Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about rankings fluctuations.
So many of you who monitor your rankings in Google might do so weekly or daily or monthly. For those of you who do it daily, you probably observe something...
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about rankings fluctuations.
So many of you who monitor your rankings in Google might do so weekly or daily or monthly. For those of you who do it daily, you probably observe something...
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