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Industry News

Catch up on interesting new discussion and industry news.

    Google Assigns 148 Medical Patents to Verily Life Sciences

    by Bill Slawski
    Mar 14, 2016
    Back in September of 2009, I wrote a blog post that I titled Google’s 10 Oddest Patents. The first of those that I included in that list was one named Instrument for medical purposes, I included it mostly because Google was a search company, and...

    Google Warning: Get A Free Product To Review, Nofollow That Link & Disclose

    rustybrick
    by rustybrick
    Mar 14, 2016
    Friday, Google posted a warning on the Webmaster blog that if you get a product to review from a manufacturer or wherever, make sure that you nofollow any links back to the person/company who sent you that product...

    Google: Why Google Doesn't Go Over Every Ranking Factor For Webmasters

    rustybrick
    by rustybrick
    Mar 11, 2016
    This morning in a Google Hangout on Google+, John Mueller said he is decided to skip a bunch of questions on the topic of being more transparent...

    Using Related Topics and Semantically Connected Keywords in Your SEO - Whiteboard Friday

    Mar 10, 2016
    Back in February, we explored balancing keyword targeting with concept targeting. This time around we're looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today's Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research. Click on the whiteboard image...

    RIP Google PageRank score: A retrospective on how it ruined the web

    dannysullivan
    by dannysullivan
    Mar 9, 2016
     

    PageRank — the secret sauce that Google used to become the giant of the search world — is no more. No more for the public, that is. Google’s numeric rating of how important it considers pages to be will soon no longer be accessible to the public.

    Good riddance.

    Ever gotten a crappy email asking for links? Blame PageRank.

    Ever had garbage comments with link drops? Blame PageRank.

    Ever had to ferret out the how and why you should make use of the nofollow attribute on links?...

    Google Really Kills Off Toolbar PageRank - Good Riddance

    rustybrick
    by rustybrick
    Mar 9, 2016
    On Monday, March 7 2016, Google officially killed off Toolbar PageRank scores to the few browser tools and web site tools that use it. The 0 to 10 PageRank score that was heavily used...

    Google's Paul Haahr: We Don't Fully Understand RankBrain

    rustybrick
    by rustybrick
    Mar 8, 2016
    At SMX West last week, Google's Paul Haahr, a top engineer involved in core ranking, had a keynote Q&A with Danny Sullivan. He said many interesting things including that Google doesn't fully quiet understand RankBrain...

    Google Dance 2016: The recap post

    dannysullivan
    by dannysullivan
    Mar 7, 2016
    After a nearly 10-year absence, the Google Dance — Google’s annual gathering for search marketers — happened once again at the main Google campus last week.

    About 500 people, attendees at our SMX search marketing conference, traveled by bus from the conference venue in San Jose to the Googleplex in Mountain View for the three-and-a-half hour event.

    Arriving on the campus, they were given Google Dance t-shirts (something I never thought I’d see again), drinks, light snacks and a chance...

    Expanding the role of wireframes

    by Rian van der Merwe
    Mar 7, 2016
    I’ve done a fair bit of hand-wringing about wireframes myself (see here and here), so I read Travis LaFleur’s Toward a More Expansive View of Wireframes with great interest. I really like Travis’s approach of expanding wireframes beyond their traditional use:

    Rather than thinking of the wireframe as a low-fidelity, grayscale snapshot of what a page will eventually look like, coming further and further into focus as the design is refined, we can embrace a broader view of the wireframe...

    The Google Dance Was About Webmaster Relations

    rustybrick
    by rustybrick
    Mar 7, 2016
    Last week, Wednesday night during SMX West, Google brought back the Google Dance. It has been several years since Google hosted the event and it finally returned!